If you’re reading this blog, you are probably interested in getting interviewed on podcasts as a guest expert. But do you know how to effectively pitch a podcaster? It is a lot different from pitching a media outlet! Instead of presenting your topic to a company, you’re essentially pitching yourself as someone that host will want to spend 30 minutes with on Skype.
Because of that major difference, your pitch needs to be personalized. Here are some tips on how to effectively pitch a podcaster.
1- Listen to their show, read their show description on iTunes and in your pitch, be specific about why you like their show and how your content will be valuable to their listeners.
2- Keep it short. When I get an email that is full of lengthy text and long bios, my eyes glaze over. Keep your pitch short and to the point and if you want to include more info like a full bio or book, attach it to the email or link to a place online where the host can check out.
3- Communicate the fact that you value the relationships that will be formed from this interview. It’s not just about you getting exposure it’s about you and that host becoming friends and professional colleagues!
I could go on and on, but if you make these small changes in your pitches, you’ll see a lot more hosts wanting to interview you!
If you want more one-on-one help with how to effectively find shows to get interviewed on and how to pitch a host, sign up for a coaching call!