We get asked by a lot of people if we can get them on BIG shows. The answer is… maybe. The first requirement is that YOU must be a great fit for those shows. We can hustle to find the biggest shows, write the best pitch in the world, and get you a meeting with the producer, but if you fail to sell yourself as a great guest when you meet that producer, no agency can help you. Confidence is everything when you are a guest expert on podcasts or any media outlet.
I recently booked our client Jen Briney on The Young Turks network (which has 3.4 million subscribers on YouTube) Her episode had over 100,000 views overnight! Let’s go over how I made this interview happen:
1.) I did the work
- I found out WHO the pitch should go to. The best pitch to the wrong person won’t result in a booking.
- Here at Interview Connections, we have relationships with thousands of hosts and producers who trust us and are willing to do a warm intro for us to a big show when we want to pitch our client to them.
- Next, I follow up consistently and respectfully until I get a reply.
2.) Pre-interview meeting with the producers
- The biggest shows on Apple Podcasts and YouTube are very strict with who they have on their show. If these shows are going to take a guest from a pitch, they will almost always have a pre-interview meeting to make sure it’s a good fit. If you have the opportunity to do a pre interview call or in person meeting with a big show, take it!
- Instead of trying to get a yes right from the initial pitch, I first suggest a meeting over coffee. Essentially, I want to open the door to a conversation with my client and the producer because I know, once they meet, the interview will naturally fall into place.
- As Booking Agents, we can book you on a lot of great shows. The biggest shows, however, require some work from you too! Having a meeting with the producer yourself to seal the deal is key.
3.) Be willing to travel to the show
- Most podcasts are recorded remotely, which quite frankly, is part of the appeal! No travel but great exposure! Well, for shows with a huge audience, being willing to travel to their studio is often necessary.