I can’t think of anyone who would disagree with the fact that getting interviewed on podcast and radio shows about your business or your area of expertise is something that you need to be doing to grow your following and your business!
The Interview Connections team of booking agents works with successful entrepreneurs to get them booked for interviews on podcasts in their industry.
I want to pull back the curtain and let you know how I find success in getting interviewed!
1. Create a intro/bio sheet for the host. Include on your bio sheet your website ‘header,’ a short bio, a picture of you, the intro that the host should read at the top of the show to introduce you, ways to connect with you on social media (I recommend also including your phone number, Skype name and address), and a testimonial or two to ‘pull back the curtain’ and tell you my proven method of success in scheduling these amazing entrepreneurs for interviews! Check out this video for more.
2. There are tons of places to search for podcasts and radio shows. A few that I use the most and where I have the most success are Blog Talk Radio, Itunes (search the Itunes store for Podcasts and narrow the search down to your genre; business), Radio Guest List, and Pinterest. Once you find a Podcast or show you believe you’d be an excellent guest for, go to their website and find the contact information for the host.
3. Send a pitch to the host! Keep it short and simple, be confident and include your contact information. Be assumptive! I like to write, “I know your guests would get a lot of value out of this conversation! I look forward to scheduling this interview.” Suggest a topic that you could be interviewed on.
5. Email deliver-ability rates are extremely low! Just because a host does not email you back, does not mean they are not interested. Find them on social media and reach out to them that way. Tweet at them to let them know you sent them an email so they can find it in case it ended up in spam. Send them a Facebook message. And lastly, if they list their phone number, CALL THEM! The power of celebrity! Has anyone ever told you, “It’s all about who you know!”? Check out who this host has interviewed before. If you have any mutual friends, make a note of that in your pitch. For example, “I noticed that you interviewed Jim Palmer. I am a friend of Jim’s and have read all his books!”
Tip: Create an excel document to keep track of who you have reached out to and what the results were. It’s not the end of the world if you email someone twice, but it’s best not to waste time sending someone a pitch who maybe already told you they are not taking any guest interviews anymore!