Podcast one sheets are super important when you’re getting booked on podcasts! They serve two main purposes. First, they communicate to podcast hosts why you are a great fit for their podcast. Second, they give podcast hosts everything they need to be prepared for an interview with you. Your one sheet is a single page of information that should be a mix of an elevator pitch and of a press release that includes your most recent accomplishments.
Since our founding in 2013, Interview Connections has produced hundreds of single page one sheets– when we talk to podcast hosts, they always tell us how much they love them!
Think of yourself as an emerging artist in the music industry looking to get booked for an interview on a radio station. Your media kit may include an easy to read bio, some notable press quotes, and the cover art & release date of your album.
As an entrepreneur looking to market your products or services as a podcast guest, you’re looking to accomplish a very similar task.
Here are the 5 key steps to creating a killer one sheet:
Choose a high-resolution photo where you look friendly and inviting. Headshots, where you’re smiling and making eye contact with the camera, tend to work best. There are also plenty of ways to get a great headshot taken at home and on a budget!!
Your bio should be written in the third person so the host can easily read it as your intro to the podcast. Be sure to include your biggest accomplishments here so you show your credibility but stay away from subjective language. For more info on that, watch this video.
3. Interview Topics
Your one sheet should include a bullet-pointed list of topics that podcast hosts could interview you about. These should be broader than a specific question but targeted enough so the host can see how your interview will bring value to their audience. If you’re an author, you can get great interview topic ideas from the table of contents of your book!
4. Interview Questions
This is your opportunity to set yourself up for success on podcast interviews! What do you want hosts to ask you? Write questions that will set you up to talk about what will bring the most value to your target audience.
5. Contact Info
Be sure to include your email, phone number, website, and social media links. We also recommend including your Skype name since most hosts will interview you via Skype.
Check out some examples of Podcast One Sheets designed by Interview Connections:
We strategize with our clients on their positioning and branding and create their one sheets for them! To work with us on your podcast interview strategy, apply today!