On this episode of Rhodes to Success I interview Matt Miller, who is an Air Force veteran that bought one gumball machine and turned it into a franchise business. School Spirit Vending provides hassle-free, year-round fundraising for schools, and during this episode Jessica and Matt discuss business for families, the vending business model, adding value, and long-term commitment in podcasting.
Main Questions Asked:
- How has being an Air Force veteran helped you in business?
- Do you think that everyone should have to go through the military at some point?
- Talk about multi-generations in business.
- Walk us through the School Spirit Vending business model.
- How has using podcasting helped to grow your business?
- What would it take for someone to get started in School Spirit Vending?
Key Lessons Learned:
Business for Families
- Matt spends time fostering an environment where families can build their business together and kids can learn by helping parents.
- This is not only a way to make money but also a responsibility to teach and help foster growth and inspiration in the kids.
School Spirit Vending Business Model
- The business is based on hassle-free, year-round fundraising for schools by placing sticker machines in the school.
- Spirit stickers are custom designed with school colors and mascots.
- The goal is to reinvent school fundraising and let professional companies do all the work rather than kids going door-to-door.
- This is a passive fundraiser for the school.
- This business takes a couple of days per month to get started as a vendor, but over time it will be a passive income.
- Each vending machine is a building block of income.
Marlin & Percy
- Comic book series developed to start inspiring kids through the sticker machines.
- This increases the value of the service that is offered.
- Look at what you are already providing your clients and ask yourself how you can make it better.
- This doesn’t mean adding more products and services, but rather making what people are getting more valuable.
- If you create a win/win scenario, your ‘churn rate’ and the need to create more business constantly will be smaller.
- Provide more value than people expect and continue to innovate, surprise, and amaze clients.
- Having someone pitch you as a ‘celebrity’ and having ‘your people’ contact ‘their people’ is big.
- The main investment in podcasting is in time.
- Matt has found that the people reaching out to him with interest in franchising are pre-qualified, as they have already heard his story.
- By the time someone contacts Matt, they have already listened to multiple interviews he has done and are 75% of the way there.
- Matt has found the upper-middle class to be in the podcasting space as listeners.
- A lot of people don’t know about podcasting yet, which means, if you get in now, you will be ahead of the game.
- Podcasting is a vehicle to create evergreen content.
- The ROI of a podcast episode isn’t necessarily realized as soon as it goes live.
Podcast for Backlinks
- Backlinks from show notes are directing people to Matt’s site, the SEO is rising, and people have been contacting Matt through online searches.
- The more backlinks you have the better. Google likes it and boosts your site in searches.
- Podcasting is a long-term marketing strategy, and people will discover your podcast over months and years.
- Matt’s goal for the next several years is to be a guest expert on a show at least once a week.
- There are always new audiences, shows, and people looking for new content and solid interviews.
- In the process, there is plenty of opportunity, but you have to commit and, overtime, it will pay huge dividends.
- Most people will do their interview or podcast a few times and think that it’s a failure and give up before there was enough time to gain traction.
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
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