Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On this special episode of Monetize the Mic, Booking Agent and Team Lead Riley get the chance to sit down with Scott Schober to talk all about podcast interview strategy!
Scott is the President and CEO of Berkeley Varitronics Systems, a 48-year-old, New Jersey-based provider of advanced, world-class wireless test and security solutions. He is the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business and Senior Cyber.
Scott is a highly sought-after author and expert for live security events, media appearances, and commentary on ransomware, wireless threats, drone surveillance and hacking, cybersecurity for consumers and small businesses. He is often seen on ABC News, Bloomberg TV, Al Jazeera America, CBS This Morning News, CNN, Fox Business, and many more networks.
Engineering A Plan For Success
It’s never good to be too comfortable. Once you feel like you’re in your comfort zone, you should try to get out of it. It’s great to be confident, but you still want to have some butterflies. Sometimes, you won’t know what to say if you’re too confident.
Spend the time to educate yourself and prepare. Before any media appearance or podcast interview, always read a few articles about the topic you want to discuss. Then digests it and meditates on it.
A great trick is to make it a goal to have three stats that he can remember off the top of his head. They will really bring home the point that you’re making.
Most importantly, you have to be true to yourself and be authentic. While doing this, you can apply practical tips that are not too complex. By doing that, people will walk away and have learned something that they can use in their own lives.
It’s so important always to share something, impart some knowledge, and teach something. That will make your interviews more effective, and it will help grow your brand!
- Prepare for an interview 24 hours in advance and keep it topical. Education is key to being the best expert he can be.
- Always listen to who is going to be interviewing you. He listens to the show and gets a sense of their style. The more natural the interview, the better it is. It may seem obvious, but Scott always thanks to the person who interviewed him!
- Write a little thank you note, and point out something specific and positive about the experience.
Hosting a podcast isn’t easy work, and a host will appreciate it!
Plan To Define Your Own Success
Scott also reminds listeners to make sure that they have decent quality equipment before their podcast interview. Don’t show up unprepared.
About half of the podcasts you will do are video, and if you fumble on the technical side, you lose your focus. Instead, try keeping a physical checklist of everything you needs for the interview. This helps to frame things and makes you a better guest.
The skill or improvisation is critical in a podcast interview. To be a great podcast guest, you have to know your audience and have the flexibility to pivot if necessary. Put yourself in their shoes!
The podcast host is giving you an opportunity to speak and share your expertise. They’re giving you the power of the mic, and you should be gracious. Thank them for the privilege that you’re there!
And if you don’t know the answer to a question, don’t try to fake it. That breaks down your credibility and hurts the podcast. Stay true to yourself and do the research!
A fascinating effect that Scott Schober has noticed is the more podcasts you do, the more opportunities you have. As he’s been doing dozens of podcast interviews, Scott has now received opportunities for radio, speaking, conferences, TV, and more. Scott really believes in the service mindset of a podcast guest. For Scott, the more you do for other people, the more it comes back indirectly. Whatever you give away will come back to you twofold. Put yourself out there. You don’t know what’s going to happen!
You can find Scott on his website, scottschober.com, and his podcast, What Keeps You Up at Night!
If you’re ready to scale your business with visibility and strategy, register for our Monetize the Mic Virtual Conference here![/vc_column_text][/vc_column][/vc_row]