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Who Knows You?
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On today’s episode of Rock the Podcast, Jess and Margy ask the question – “Who knows you?”
We all know the saying, “it’s who you know.” But Jess and Margy disagree! Instead of asking who you know, ask yourself “Who knows me?”
In this episode, Jess and Margy dive deep into what it means to be known and seen by your target audience. Before Jess started Interview Connections, she was a virtual assistant. Being a VA, Jess started to meet some people and get into a small circle of entrepreneurs, but she still wasn’t really known.
When she first launched Interview Connections, it was pretty much crickets for a while! Jess really needed to make a conscious effort of being visible and putting herself in the rooms, on the stages, and virtual stages in front of her target audience. When Jess first started speaking at podcasting conferences, and getting interviewed on podcasts, she struggled with imposter syndrome, but ultimately she didn’t let it hold her back.
Jess knew that the organizers of the conference, or the host interviewing her, invited her for a reason. They saw specific value that Jess could give to their audience! You might not see your value, don’t let that hold you back because other people see your value!
Podcasts are a particularly great medium to gain visibility, because when we listen to a podcast we feel like we know the people talking!
Often we feel like the host is already our friend. When your ideal clients hear you on a podcast, they’re going to feel like they already know you – making your visibility all that much more valuable.
It’s imperative to allow yourself to be seen by those who you need what you can do! And that visibility needs to be consistent. What does it mean for someone to know you? Even if someone sees your facebook posts, gets your emails, or follows you on instagram – do they really know you? When they hear you share your story on a podcast, that connection is so much deeper.
When you’re brave enough to share your story in your own voice on podcasts, you’ll create a much more dynamic image of yourself to your target audience. Because podcasts are conversational, people will know your story, your background, your why, tough things that you’ve been through, and then they really know you.
Take a look at your marketing and ask yourself, “Am I spending time and money on mediums that truly allow me to be known?”
Once you start getting interviewed consistently every week and creating those deep connections, you’ll see a huge increase in the quality of your leads. When your leads hear you and know you, when they reach out it will feel like you’re talking to a friend.
Visibility will allow your leads to really know you as a person and know your company for what your company is and stands for in the world. Sharing your stories on podcasts not only creates a better connection for your leads but also with the host. When Margy goes on podcasts and shares her story, she has stayed in touch with and connected with many hosts. These relationships lead to becoming referral partners, creating joint ventures, and many hosts have become clients!
One of the best ways to monetize your podcast interviews is through high-end networking with the podcast host. Sharing your story with the host is a great way to create a special bond and network more effectively.
If you aren’t allowing yourself to truly be seen, but you want to start prioritizing your visibility and unlocking possibilities in your business – then you need to register for our next Podcast Guesting Masterclass!
This 5-Day Masterclass is completely free, and will teach you the A-Z of monetizing the microphone on podcast interviews! Head to interviewconnections.com/masterclass to register, and get in the facebook group – Guest Expert Profit Lab – where this Masterclass will be held!