Video Trailers for Podcast Promotion


Looking for a unique way to engage your listeners BEFORE they hear even one of your episodes? Try creating a video trailer for your podcast!

I co-host The Podcast Producers with my good friend Corey Coates. This year, we’re going into Season 2 of the show, and while we already had a great trailer for Season 1, we wanted to give our listeners, old and new, a taste of what they could expect in the upcoming season.

Check it out!

If you’ve never heard of The Podcast Producers, that minute and a half you just spent watching that video gave you a pretty clear picture of the show.  Not only do you know what the show is and what topics we’ll be covering, you know the hosts, the guests, the launch date, the website, etc. – not bad for 90 seconds!

But video trailers deliver so much more than just information – they bring visual perspective to an audio medium. Trailers help listeners put a face to the voice they hear, building instant rapport. The Podcast Producers’ trailer not only gives you a “behind the scenes” look at the hosts, but it gives you a personal look at the guests as well.  With videos like this, you’re starting to build connections and establish familiarity before an episode even airs.

So whether you are starting a new podcast, launching a new season, or even right in the middle of your normal episode releases, consider developing a trailer for your show.  You’ll be able to connect with your audience – and attract new listeners as well!  And don’t miss Season 2 of The Podcast Producers, hitting iTunes and Stitcher Radio on April 5, 2016!

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