On this episode of Rhodes to Success, I interview Vernon Foster, who is a podcast educator, speaker, and coach. He oversees a small army of audio engineers, graphic designers, and transcriptionists under the Pod Parrot brand. Vernon continually seeks out new ways to innovate and strategically leverage podcasting as a viable platform for small business professionals, startups, speakers, and coaches. During the show, we discuss event planning, podcasting as a tool, how Pod Parrot shifted focus, and how the industry as a whole is changing.
Main Questions Asked:
- What are the biggest skills that go into event planning?
- What were your biggest skillsets in podcasting that you thought you could use to launch a business?
- What was the need you were filling, and how are you different from your competitors?
Key Lessons Learned:
- When it comes to event planning, it’s all about ‘butts in seats.’
- You need to start planning 6-12 months before an event.
- This is an opportunity to interview potential customers and get real-time feedback.
- If you are going to create a product and service, and you don’t even know if it’s something people want, then you are spinning your wheels.
- Podcasting is the cheapest research and development you can do.
- Some people will say focus on the production, while others will say to create compelling content.
- Really great content is more important than having the best microphone.
Podcasting as a Tool
- Podcasting is not your business; it’s a tool for your business.
- When podcasting is used properly, it can be a massive generator of business by connecting you with like-minded people.
- Podcasting brings you closer to your audience, and it lets you interview some of the people you might not normally have access to.
- If you don’t treat podcasting like a business, then it will just be a hobby.
- Pod Parrot has moved from the role of service provider into the role of educator and evangelist.
- Vernon worked with clients one-on-one before he started the brand.
- The challenge to overcome is people flooding the marketplace.
- The market is shifting and becoming commoditized because people don’t want to pay a lot of money.
- There’s a lot of people who don’t understand the podcasting business.
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
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