Mastering the Art of Podcasting & Marketing with Joel Boggess and Dr. Pei

On this episode of Rhodes to Success, Jessica Rhodes interviews Joel Boggess & Dr. Pei Kang Boggess, who are the hosts of The Relaunch Show. Joel is also the number one bestselling author of Finding Your Voice, and Dr. Pei has the experience of successfully running both online and brick and mortar businesses. During the show you’ll find out one of the biggest mistakes podcasters make, how to get podcast guests to open up, and why content is no longer king.


Main Questions Asked:

  • Did you record Chris Brogan at a conference?
  • How do you work together successfully as a couple?
  • How do you divide the roles on the show?
  • Share your thoughts on high quality interviews and great content.
  • Talk about podcasters thinking star guests will save their show.
  • If star guests aren’t the ticket to a huge audience, what is?
  • How can a guest help build your show?
  • How do you decide what interviews get released on your show?
  • What do you do in your show to get guests to be comfortable opening up and keeping the conversation flowing?
  • Talk about what’s next for Relaunch.


Key Lessons Learned:

  • Relaunch is Joel and Pei’s fifth podcast, which shows that sometimes you have to go through trial and error before you find success.
  • You become a better podcaster when you take the art and craft of interviewing seriously.
  • Every touch point matters, so it’s important to check in with your guest and keep them updated on what’s going on and where they are in the process.
  • As a podcaster, you need to position yourself directly to who matters.
  • Content is no longer king; it is a commodity. This means that no one person owns the market.
  • Podcasting is all about connection, relationships, and showing your personality.
  • Always place the listeners time as a priority.


Podcasting Guests

  • Your guest does not drive your show, you drive your show.
  • Often, guests can be heard on a variety of shows, but only you can be heard on your show.
  • The big mistake podcasters make is thinking that the star guest is a ticket to a huge audience and will save their show.
  • Remember, it is the podcaster who is the difference maker, not the guest.
  • When you bring a guest on your show think of them as a co-host rather than a high and mighty expert.
  • Your guest needs to understand who your audience is, what their greatest challenges are, and how the guest can offer the most value.
  • When your guests feel like they have a strong relationship with you they are more likely to share the show and recommend people listen to it.


How to Get Guests To Open Up

  • Create a safe space very quickly and do a pre-show chat before taking the guest live.
  • Even if guests have listened to your show, it’s a good idea to give them a 30 second ‘crash course’ explaining how it works and your expectations. This will put them at ease.
  • If a show isn’t going well, sometimes it’s not you as the host, it could be that the guest isn’t the best conversationalist.
  • As a guest, it’s better to share a story than a theory as stories are much more entertaining.


The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at 


Links to Resources Mentioned

The Relaunch Show

Finding Your Voice



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Do you prioritize your listeners time? Find out why it’s crucial w/ @relaunchshow @JessRhodesESS 

What is the big mistake podcasters make? Find out w/ Joel Boggess & Dr. Pei Kang Boggess @relaunchshow @JessRhodesESS



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