On this episode of Rhodes to Success, Jessica Rhodes interviews Paul Colligan who is a YouTube expert, the Director of Content Marketing for InstantCustomer.com, and CEO of Colligan.com. Paul hosts The Podcast Report, and on today’s show discusses twitter bombing, the importance of getting listed on New and Noteworthy, and how the podcasting conversation is moving away from tech and toward content.
Main Questions Asked:
- What do mean when you say, “It’s not a massive play but it’s a deep one?”
- Talk about ‘Twitter bombing.’
- Do new podcasters need to worry about New and Noteworthy?
- What are the best things you see podcasters doing?
Key Lessons Learned:
- Podcasting is new media, so you don’t have to try and fit it into an old media format.
- The conversation is moving away from tech to content.
- A lot of people’s main goal is to be all over iTunes; however, there is also Stitcher, and TuneIn, so your goal should be to be everywhere.
“It’s not a massive play but it’s a deep one”
- People think that the revenue in podcasting is downloads x CPM, but chasing downloads is not as smart as going niche.
- The more niche your audience is, the better you are going to be able to serve them. If you are doing it right, you will be able to make more money simply via downloads.
- As a podcaster, you want to bring your audience products and services they are looking for.
- When you have a deeper audience, they are more likely to act on the hosts’ recommendations in purchasing products.
- It is better to be on someone’s weekly ‘must listen’ list than on someone’s top 100 podcast list.
- Because the only metric people care about is downloads, people are cheating the download game by Twitter bombing.
- Twitter bombers register hundreds of Twitter accounts and use popular and trending hashtags to trick people into clicking and downloading a podcast.
- An example of a Twitter bomb is “New song by Justin Bieber, click here! [link] ” The link goes to a podcast, which when clicked will count as a download.
New and Noteworthy
- Getting listed on New and Noteworthy will defiantly drive traffic to your show, but you need to ask yourself, “Where is New and Noteworthy on the list of things I should do?”
- If you have a show and get more than a dozen downloads, you will probably hit New and Noteworthy. That exposure might bring you some downloads, but there are things you can do that will bring you more.
- New and Noteworthy is not the normal path for normal people when finding podcasts.
- Most podcast listeners hear about shows from recommendations rather than searching New and Noteworthy listing.
- Do people listening to your show care about what you have to say, or do they care that you are listed on New and Noteworthy?
- When it comes to the New and Noteworthy algorithm, ‘subscribers over the last 24 hours’ seems to make the most impact on getting listed.
Do you need 3-4 podcasts to launch?
- You don’t need to have 3-4 shows before you go public.
- People tend to listen to the most recent episode, so any content loaded prior to that will have significantly less downloads. Therefore, you are more likely to get more downloads if you release episodes individually.
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
How to Podcast (book)
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