Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess (virtually!) sits down with Precious L. Williams to discuss writing killer pitches!
Precious can help you slay all competition with her “killer” elevator pitches, media pitches, and investor pitches! Precious is a world-class master communicator who works with successful entrepreneurs and speakers and helps them take their professional pitching and speaking skills to the next level.
With over 25 years of experience in creating unique speaking techniques, Williams is also known for her innovative training programs at Fortune 100 companies. These companies include Google, Microsoft, LinkedIn, and eBay!
As a 13-time national business elevator pitch champion, Williams has been on top television shows and publications for her pitching, branding, and professional speaking skills. She was featured on Season 8 of ABC’s Shark Tank, Forbes Magazine, CNN, ABC, MSNBC, Wall Street Journal, the movie, LEAP, as well as several others around the world.
In 2019, Precious became a best-selling author of the #1 business book, Bad Bitches with Power Pitches: For Women Entrepreneurs and Speakers Only. She has been featured on time square billboards, top podcasts, and stages around the world!
The philosophy of her “killer” pitch is evident in the strategic and personalized creative communications and presentation solutions Williams puts forth. As a serial entrepreneur, international professional speaker, and corporate trainer, Williams is equipped to bring life, authenticity, strategy, and boldness to all your oral and written communication needs!
Jess wants to know, why does Precious love writing killer pitches so much?
Even though pitching scares most people, Precious (a professional speaker since age 16) doesn’t feel any nerves during her killer pitches. For Precious, pitches present endless possibilities of where they can take you. When you think about it, you’re pitching every day. Every time you attempt to get someone to be interested in you, or your ideas, you’re pitching yourself!
Precious has had so many different opportunities because of pitches! She has been on Shark Tank, she has worked in corporate, she has been offered numerous speaking engagements, she has been in movies, and has been featured in massive publications like CNN, Forbes, and Wall Street Journal!
Not only has Precious been able to seize these opportunities for herself, but she is also now working to help her clients achieve these results as well!
Jess then asks Precious, what are the elements of a successful killer pitch?
First, Precious recommends that you get clear on the basics. Ask yourself, “Who am I? Who do I serve? What is my secret sauce? What do I do better than anyone else?” Once you know the basics, continue asking yourself questions like “Why should someone hire me? Why should they consider me? What stands out about me from everyone else?” Precious also explains that in order to have a killer pitch, you must have a killer call to action.
Precious then emphasizes just how crucial storytelling is to your killer pitch. She explains that you have to tell a compelling story. You absolutely have to be a master storyteller. For your pitch to be killer, you have to wrap everything up in a great story that is emotionally compelling to others.
As a Black woman, Precious has had to face incredible obstacles in the entrepreneurial world. Precious asks, how do you win a no-win situation? You have to re-write the rules. She explains, once you change your language, you change the game. The question is: how do you do it in a bold and unexpected way?
One of Precious’s most exciting killer pitches is: “Ladies, raise your hands if you want to be a bad bitch with a power pitch!”
That pitch not only grabs your attention, but it is 100% authentic to Precious as a person. You don’t have to have Precious’s personality to create a killer pitch. The key is to embody your authentic self in your pitch and have it come across in a bold and attention-grabbing way!
Since telling a story is so imperative to killer pitching success, Jess then asks Precious, what are her top tips for storytelling?
Precious explains that you have to set a scene in the audience’s mind of where you really want them to go. As an example, Precious discusses her killer pitch for Curvy Girl Lingerie on Shark Tank! She sets up the story to take place on Valentine’s Day. Even if you don’t have a boo, you have an emotional connection to Valentine’s Day in some way, so you are immediately drawn in.
Precious asks, “What is Valentine’s Day to a woman who is not seen or heard? You’re a big girl in the city, trying to find lingerie for Valentine’s Day. And no retailer has what you want in your size.” Precious explains that there are 14 million women size 14 and up, and they all want cute underwear!
In this killer pitch, she is illustrating that there is an ignored population. Precious is demanding that this population of women matter and they want to buy! It is both a sizeable and underserved population of buyers.
Precious explains that your niches can make you riches.
When you’re putting together your killer pitch, you have to show why the population that you’re serving needs you – even if they don’t know it yet. Did we know we needed the iPhone before we got it? Of course not!
Another tip Precious offers is to start off your killer pitch with a question, statistic, or quote that is bold! We highly recommend that you consider Precious’s advice. After the first 6 months of Curvy Girl Lingerie, Precious had already crossed the 6 figure mark!
You can take Precious’s free killer pitch quiz at pitchingforprofit.com!