Blogging, Branding & Personalized Content Creation with Kelly Glover

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On this episode of Rhodes to Success, I interview Kelly Glover, who is an Aussie gal living large in Hollywood, California. She is a plus size blogger, podcaster, and virtual assistant. Kelly has recently taken her personal blog, Big Curvy Love, and launched a podcast. During the show, Jessica and Kelly discuss how to come up with a good brand name, what it takes to start a blog, the art of personal content creation, and tips for podcast interviewers and guests.

 

Main Questions Asked:

  • Talk about choosing a good blog, website, and podcasting name.
  • How long did it take to get an episode live on iTunes?
  • What’s it been like building out a blog?
  • Where did you find a designer to do your logo?
  • Is the blog something that generates revenue or a personal passion project?
  • What do you do with the Facebook page, and how do you use it to engage with your community?
  • Talk about your themed days on the blog.
  • Are you incorporating 50 Fat Dates into your podcast?
  • Do you think more podcasters and bloggers need to be doing more creative things like this to make their content more interesting?
  • Do you prepare questions ahead of time, or do you bring people on who you really like?

 

Key Lessons Learned:

Branding

  • When choosing a brand name, select something that is niche, has keywords, and explains what the brand is.
  • Create a list of brand names, search the internet to see if the domains are available, and see what names competitors in your field are using.
  • If your brand name isn’t searchable in iTunes as the actual podcast show name, change it in Libsyn to incorporate keywords.
  • Choosing your brand’s logo is the gateway to your color palette and branding across all media.
  • Decide on the domain name, create the logo, lock in the color palette, then select a WordPress template for the website.

 

Blogging

  • Template Monster and Theme Forrest are good sources for WordPress templates that are customizable on self-hosted WordPress sites. These are usually up to around $75.
  • The Hex code is the color code that designers use for exact colors e.g. #000000 is black. These can be used when you design on Canva and other platforms to ensure you are matching the exact color.
  • Blogs can earn revenue a number of ways, such as through pay per click ads, advertising, affiliates, speaking engagements, and sponsored posts.

 

Personal Content Creation

  • People tend to get caught in boxes where they only create content around what their podcast is about and keep the business and personal life separate.
  • When you decide on what part of your personal life to share, you need to be able to ask yourself, “If an employer or client saw my content, would I be happy with that?”
  • These days there is no ‘business life’ and ‘personal life;’ it is just ‘life.’

 

Being Yourself & Communication

  • Readers and listeners want to know about the person.
  • If your audience trusts you and likes you, then they are more likely to do business with you if they believe in you.
  • Improvisation classes help develop quick thinking and decrease self-doubt.

 

Podcasting

  • Record a fake show, listen back to yourself, and transcribe your script to hear what your crutch words are.
  • Learning to speak slower will improve your communication.
  • If someone can answer ‘yes’ or ‘no,’ then that is a bad question. Also, if that is their only answer, they are bad guest.
  • There is an art to being a good interviewer and also to being a good guest.
  • Learning not to talk over others and cut people off during an interview is another great skill to learn.
  • Have at least three questions prepared for your interview.

 

Subscribe to the show in iTunes or Stitcher Radio!

 

The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

 

Links to Resources Mentioned

Big Curvy Love

 

Click to Tweet  

What is the path from blogger to starting a podcast?Find out w/ plus size blogger @bigcurvylove & @JessRhodesESS  www.Rtspodcast.com  

How can you improve your online personality? Find out w/ #plussize #blogger @bigcurvylove & @JessRhodesESS  www.Rtspodcast.com    

1 Comment

  1. I have become a big fan of the Rhodes to Success podcast. The show offers interesting guests and show topics that always leave me with new information that I can use.

    I loved this episode. Kelly seems to be an amazingly confident and talented woman and I am grateful for the blogging tips she shared. I can’t wait to check out her new podcast.

    Thank you for the wonderful introduction Jessica!

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