How to Master Kindle Publishing with Jonny Andrews


On this episode of Rhodes to Success I interview Jonny Andrews who is a bestselling author, publishing expert, entrepreneur, international speaker and business strategies consultant.  Jonny is known as the go-to-guy for author entrepreneurs when it comes to launching a successful business or book by leveraging the power of audience and Amazon. If you ever wanted to know how to hack the publishing industry then this is podcast is a must!

Main Questions Asked

  • What is an audience hacker?
  • How do you focus on building a large audience while still bringing in revenue?
  • What is your opinion on self-publishing versus traditional publishing?
  • What is the secret to a successful book launch?
  • What is your opinion on writing for Kindle?

Key Lessons Learned

Audience Hackers

  • An audience hacker is someone who builds their business by the power of audience
  • Building an audience is all about going to where they live online, hang out with them and bring them to your platform so you can communicate with them
  • Learn how to properly leverage your platform so you can build a sustainable audience driven business

Building Audiences

  • Build your audience of people who are more than likely going to buy from you
  • If you can leverage 5-10K of people you can have a million dollar business
  • Aim for a focused audience who are your ideal customers not just people who are your fans
  • You can turn your customers into fans and your fans into customers


  • Traditional publishers are more credible and can offer more distribution which potentially get you in front of more eyeballs
  • If you don’t have an audience you won’t get a major publisher
  • A book is a method of growing your audience
  • You can’t make money off books if you are only getting 7-15% (what a publisher will give you)
  • Amazon takes 30% so you will get to keep more money

Book Launch

  • Get pre-release copies to book bloggers in your niche (Make sure they are a book reviewer)
  • If pitching to a podcast host make sure to pitch the content and not the book itself (sell the benefit and not the book)


  • Book Scan tracks all of the book sales on Monday-Sunday basis across platforms
  • If you want to get on the New York Times Bestseller list be in pre-sale 30-60 days before you go live
  • The day your book goes live sales count toward Book Scan

Links to Resources Mentioned

Interview Connections

Audience Hacker Podcast

The Grey Wolves  

I Love Vampire Novels

The Red Podcast (David Hooper)

Mikel Mailings

Create Space


Click to Tweet

Do you want to be an author entrepreneur?  @Jonny_Andrews reveals how to hack the publishing industry w/ @JessRhodesESS

Self Publishing vs Traditional Publishing. Find out the pros and cons w/ @Jonny_Andrews & @JessRhodesESS


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The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at

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