On this episode of Rhodes to Success I interview Jonny Andrews who is a bestselling author, publishing expert, entrepreneur, international speaker and business strategies consultant. Jonny is known as the go-to-guy for author entrepreneurs when it comes to launching a successful business or book by leveraging the power of audience and Amazon. If you ever wanted to know how to hack the publishing industry then this is podcast is a must!
Main Questions Asked
- What is an audience hacker?
- How do you focus on building a large audience while still bringing in revenue?
- What is your opinion on self-publishing versus traditional publishing?
- What is the secret to a successful book launch?
- What is your opinion on writing for Kindle?
Key Lessons Learned
- An audience hacker is someone who builds their business by the power of audience
- Building an audience is all about going to where they live online, hang out with them and bring them to your platform so you can communicate with them
- Learn how to properly leverage your platform so you can build a sustainable audience driven business
- Build your audience of people who are more than likely going to buy from you
- If you can leverage 5-10K of people you can have a million dollar business
- Aim for a focused audience who are your ideal customers not just people who are your fans
- You can turn your customers into fans and your fans into customers
- Traditional publishers are more credible and can offer more distribution which potentially get you in front of more eyeballs
- If you don’t have an audience you won’t get a major publisher
- A book is a method of growing your audience
- You can’t make money off books if you are only getting 7-15% (what a publisher will give you)
- Amazon takes 30% so you will get to keep more money
- Get pre-release copies to book bloggers in your niche (Make sure they are a book reviewer)
- If pitching to a podcast host make sure to pitch the content and not the book itself (sell the benefit and not the book)
- Book Scan tracks all of the book sales on Monday-Sunday basis across platforms
- If you want to get on the New York Times Bestseller list be in pre-sale 30-60 days before you go live
- The day your book goes live sales count toward Book Scan
Links to Resources Mentioned
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The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic