Podcasting for Serious Startup Businesses with John Maddox

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On this episode of Rhodes to Success, I interview John Maddox, who has been a serial entrepreneur and has had a few successful exits, most recently with Nashville-based interactive agency 10 Fast Feet. During this episode, John and I discuss circumventing the gatekeeper, overcoming ‘podfade,’ entrepreneurship, and looking long-term.

Main Questions Asked:

  • Talk about being on Entrepreneur On Fire.
  • What was your thought process around what podcasting would do?
  • What have been the pain points you have overcome that have allowed you to continue podcasting?
  • Talk about your entry into entrepreneurship and what it’s been like.
  • Tell us about the last company you sold.

Key Lessons Learned:

Circumvent the Gatekeeper

  • John started podcasting as a networking tool in order to reach people and ‘circumvent the gatekeeper.’
  • Podcasting is a way to build relationships with people of significant influence.
  • Big name guests want to share their knowledge and help other people; however, you won’t always get the people, and they won’t always respond.
  • Direct messaging and tweeting is a handy way to reach people directly, as a lot of people manage their own social media.

Overcoming Pain Points

  • If there isn’t a direct revenue stream coming from the podcast, it is easy to lose focus on the relationship building.

Entrepreneurship

  • Don’t view what you are doing as big or small, but rather view it as giving you control over your life.
  • As an entrepreneur, you are still relying on other people to write you checks.
  • If you are the owner, you are the last to get fired, so if the business goes down, you don’t get laid off.
  • The more you grow your business, you have to balance your cash flow with the client generation.

Looking Long-Term

  • A lot of people in the entrepreneurial world are very short-term focused instead of looking at mechanisms to leverage the ultimate goal.
  • As a society, we have become conditioned to look a quarter or two ahead.
  • Look outside the box on how you are going to circumvent your opponents. 

Shifting Focus

  • John wanted to shift away from the work for-hire-model to the work for equity and focus on the big picture of return on investment.

Investment Legal Changes

  • On May 16, 2016, new laws go into effect under the jobs act that allow non-accredited investors to be equity investors in new companies.
  • For the last 82 years, the only people who were allowed to invest outside of friends and family have been accredited investors.
  • We will all now have the opportunity to be investors in companies.

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The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Serious Startups

John Maddox

Let’s Talk Serious Startups (podcast)

Idea Shares

The Crowdfunding Pitch Show

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What is the secret to circumventing the gatekeeper? Find out w/@johnmaddox @JessRhodesBiz www.Rtspodcast.com

How can an entrepreneurial mindset help overcome podfade? Find out w/ @johnmaddox @JessRhodesBiz www.Rtspodcast.com