List Building and Email Marketing for Podcasters with Jeremy Montoya

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On this episode of Rhodes to Success, I interview Jeremy Montoya, who is a self-proclaimed internet scientist and serial, lifelong entrepreneur. Jeremy found a pain-point podcasters have and built his business around it. During this episode, Jeremy will school us on how building an email list is the key to a successful business and podcast. There is much actionable content in this podcast!

 

Main Questions Asked:

  • Talk about newsletter open rates.
  • What are your tips for building an email list?
  • How often should people mail their list?
  • What are copywriting tactics for subject lines?

 

Key Lessons Learned:

  • When there is a pain point, you can build a list around it and make money off it. The money is in the list.

 

Open Rates

  • These are lower than ever before, and on average is 20-30%.
  • The way to increase the open rate is to focus on the experience of signing up.
  • If you do have your list sign-up set the right way, users will be busting to open the email from day one.

 

Unsubscribers

  • Don’t’ be discouraged when you get unsubscribes.
  • People who unsubscribe aren’t your target audience, as they don’t see your value.
  • If people unsubscribe, this will mean your open rate will skyrocket, as the disinterested people have taken themselves out of the pool.

 

Personalizing

  • People love the sound of their own name.
  • Have users opt-in with their first name, then use that in the emails.
  • Embed a name code in the middle of emails to reference users by their first name. This will catch their eye.
  • Use the email to give subscribers a shout out.

 

Tips for Building a List

  • Begin with the end in mind.
  • Find other places where your audience hangs out and build the relationship with the community leaders.
  • People won’t hear you on a podcast and immediately become your client. You have to get them on your list to keep talking to them.
  • Make sure you ‘ask’ and don’t assume the audience will know what you want them to do.
  • If you don’t have your audiences’ contact details, then you can’t stay in contact with them directly regardless of what you have on social media.

 

Give Value Beyond the Episode

  • Tell your audience you have an email list and give them a reason to get on it during the podcast.
  • Make something custom for each episode such as an e-book or video series.
  • When you interview people on your podcast, ask if the guest has something to offer and make a deal to share the list.

 

How Often to Mail Your List

  • There is no set number or best practice on the frequency of sending emails to your list.
  • Most people resort to a weekly newsletter.
  • Be sure you are cultivating the relationship, even if it’s biweekly, monthly, or quarterly.
  • Keep an eye on the stats and open rate.

 

Content Strategy

  • Think about the content you like receiving.
  • Test your tone, style, intro, sign off, and imagery.
  • Use a story to lead into the point you are trying to make.
  • Making emails look like they are from you (using your name) and making them personal is a great strategy.
  • If you operate as a business, you might like to use a header.

 

Who is the Email From?

  • Who the email is coming from is more important than the subject line.
  • People open emails based on who it is from.
  • If people don’t respect or feel comfortable with you, they won’t even give your email a chance and won’t open it.
  • Think about your legacy with the end in mind. This is what will make people a fan of you.

 

Subject Line

  • Play around with the subject line in order to get people to open.
  • Write your message and pull a subject out of that.
  • Being straight to the point gets the job done.
  • Being abstract and fun allows the audience to not get in the same pattern.

 

Example Subject Lines

  • I felt like a fraud… (Good)
  • My secret to getting it all done. (Too general)
  • What are you doing this weekend? (Sounds like it wants to sell)
  • AHHHH!!!!!! (Useful trick but not too often)

 

Subscribe to the show in iTunes or Stitcher Radio!

 

The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

 

Links to Resources Mentioned

Jeremy Montoya

Jeremy on Periscope

The Suitcase Entrepreneur

 

Click to Tweet  

“The money is in the list.” Find out why and how you can build yours! w/ @whatupjeremy @JessRhodesBiz www.Rtspodcast.com

What is the secret to outstanding newsletter subject lines? Find out w/ @whatupjeremy @JessRhodesBiz www.Rtspodcast.com