On this episode of Rhodes to Success, I interview Jeremy Montoya, who is a self-proclaimed internet scientist and serial, lifelong entrepreneur. Jeremy found a pain-point podcasters have and built his business around it. During this episode, Jeremy will school us on how building an email list is the key to a successful business and podcast. There is much actionable content in this podcast!
Main Questions Asked:
- Talk about newsletter open rates.
- What are your tips for building an email list?
- How often should people mail their list?
- What are copywriting tactics for subject lines?
Key Lessons Learned:
- When there is a pain point, you can build a list around it and make money off it. The money is in the list.
- These are lower than ever before, and on average is 20-30%.
- The way to increase the open rate is to focus on the experience of signing up.
- If you do have your list sign-up set the right way, users will be busting to open the email from day one.
- Don’t’ be discouraged when you get unsubscribes.
- People who unsubscribe aren’t your target audience, as they don’t see your value.
- If people unsubscribe, this will mean your open rate will skyrocket, as the disinterested people have taken themselves out of the pool.
- People love the sound of their own name.
- Have users opt-in with their first name, then use that in the emails.
- Embed a name code in the middle of emails to reference users by their first name. This will catch their eye.
- Use the email to give subscribers a shout out.
Tips for Building a List
- Begin with the end in mind.
- Find other places where your audience hangs out and build the relationship with the community leaders.
- People won’t hear you on a podcast and immediately become your client. You have to get them on your list to keep talking to them.
- Make sure you ‘ask’ and don’t assume the audience will know what you want them to do.
- If you don’t have your audiences’ contact details, then you can’t stay in contact with them directly regardless of what you have on social media.
Give Value Beyond the Episode
- Tell your audience you have an email list and give them a reason to get on it during the podcast.
- Make something custom for each episode such as an e-book or video series.
- When you interview people on your podcast, ask if the guest has something to offer and make a deal to share the list.
How Often to Mail Your List
- There is no set number or best practice on the frequency of sending emails to your list.
- Most people resort to a weekly newsletter.
- Be sure you are cultivating the relationship, even if it’s biweekly, monthly, or quarterly.
- Keep an eye on the stats and open rate.
- Think about the content you like receiving.
- Test your tone, style, intro, sign off, and imagery.
- Use a story to lead into the point you are trying to make.
- Making emails look like they are from you (using your name) and making them personal is a great strategy.
- If you operate as a business, you might like to use a header.
Who is the Email From?
- Who the email is coming from is more important than the subject line.
- People open emails based on who it is from.
- If people don’t respect or feel comfortable with you, they won’t even give your email a chance and won’t open it.
- Think about your legacy with the end in mind. This is what will make people a fan of you.
- Play around with the subject line in order to get people to open.
- Write your message and pull a subject out of that.
- Being straight to the point gets the job done.
- Being abstract and fun allows the audience to not get in the same pattern.
Example Subject Lines
- I felt like a fraud… (Good)
- My secret to getting it all done. (Too general)
- What are you doing this weekend? (Sounds like it wants to sell)
- AHHHH!!!!!! (Useful trick but not too often)
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
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