On this episode of Rhode to Success I interview Jared Easley, the bestselling author of Podcasting Good to Great; How to Grow your Audience through Collaboration. Jared is the host of Starve the Doubts and the man behind America’s only national podcasting conference; Podcast Movement. If you’ve ever thought of starting your own podcast or want to know a few insider tips then this is the episode for you!
Main Questions Asked
– What is the music you use on your podcast?
– How does building rapport with your listeners help build relationships with them?
– What are some things you did early on in your podcast that helped you build a strong audience?
– What is the podcast co-hosting strategy?
– Talk about the power of mentioning people’s name on a podcast
– How can speaking at attending live events grow relationships?
Key Lessons Learned
– You can purchase stock music for your podcast, but it will be widely used
– Another alternative is to utilize local bands’ music which in turn helps promote them too
Early days of your Podcast
– Allow yourself permission to not be great when you start out podcasting
– Embrace your invisibility when you are starting your new idea. This is your chance to practice and improve.
– Focus on the people you are trying to serve and ask yourself “how do I get to know them and how do I develop a rapport?”
– If you want to get noticed online one of the best strategies is to start noticing (sharing) other peoples’ content who are in your target. This develops a rapport and synergy.
– Check in (share) on a consistent basis with several people
– Over time rapport generates reciprocity
– You don’t have to have the best equipment, guests, and performance straight away just start doing recording podcasts
– Perception is reality so just fake it till you make it
Benefits Podcasting with a Co-host
– There are different formats of podcasts; monologues, panels, interviews, and podcasts featuring co-hosts
– You can grow your network by inviting people on your podcast as a guest
– Think about how you can make people feel appreciated and share their story (how do you make it about them?)
– Helping other people get what they want helps you get what you want
– Building relationships doesn’t have to always be affiliate marketing, you can just genuinely help others
Mentioning People in your Podcast
– An on-air mention is a simple free strategy with big impact
– Ask yourself: “who are the people that would appreciate my mentioning them?”
– The best people to mention are the people in the ‘trenches’ and your target audience who wouldn’t usually get a mention
– A mention is a powerful way to get people excited and build rapport
– You can make somebodies day just by mentioning their name in your podcast
Speaking at and Attending Live Events
– Proximity is power
– When you are communication in person with someone you have a richer dynamic in your relationship connection
– Find unique ways to go to events or local Meetups
– Everyone loves a prize no matter what the speaking engagement
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!
Links to Resources Mentioned
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
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