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This week’s episode features Jess doing a LIVE panel discussion at Dream Business Academy!
- Podcasting doesn’t just grow your business, it grows you personally
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- Podcasting gives you a voice
- It gives you an intimate setting to speak to YOUR tribe
- You become more confident when you find your voice
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- There’s no formula for being successful with your podcast
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- Be YOU
- Only recently did Jess get comfortable being herself
- Podcasting lets you add some fun and color to your business
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- Do podcasting because it’s fun!
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- Not everyone likes the new format of the show, but all that matters is that Jess is having fun!
Panel of Experts Featuring Doug Foresta, Ben DeCastro and Joe Kashurba:
- Joe, what is the value of being a guest on podcasts (even small ones)?
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- Getting interviewed has helped his public speaking ability 100 fold
- It has brought clarity about his message from telling his story so many times
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- What is the ROI of podcasting? How long does it take?
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- It takes some time and consistency
- Interviews don’t go live right away
- Can be very direct response if you take the time to set up and then direct people to your lead page (have a specific call to action)
- Doug was very nervous in the beginning, but in ten years he can trace back all his clients to podcasts and many of his best relationships
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- Ben, tell us about your show Carpooling with Ben:
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- His show Wicked Rhody is just for events in RI (just for entertainment!)
- Carpooling with Ben started as a show for Cardi’s
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- Joe, what role does podcasting play in your content marketing?
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- Many potentials listen to more than one of Joe’s interviews and then are very ready to buy (because they already know like and trust him)
- Using podcast content proactively is key
- Joe often puts podcast content on a landing page and sends it to his email list
- Joe also does Facebook ads leading people towards interviews
- Jess recommends recording every interview on your end in case the host makes a mistake (that way you have the content to use)
- There are huge SEO benefits to podcast backlinks
- Potentials google you and see all your interviews, which builds a lot of credibility
- What should your goal be for creating a podcast?
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- Doug started with an unsuccessful show and learned a lot
- You should have a reason to start
- Decide what success looks like for you
- It’s good to have low standards when you first start
- It’s ok to change it if it doesn’t work
- Know who you’re talking to and provide value to those people
- Make people think in a different way
- Every successful show has a script or an outline- PLAN AHEAD!
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- How can you podcast well?
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- Podcasting is much newer than TV and radio
- Watch professional interviewers from traditional media spaces and learn
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- What Ben learned from the Rhode Show:
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- Cardi’s Furniture helped start the Rhode Show
- After the first year, there was guest confusion, so they learned how to manage expectations and walk them through the interview process
- Now, Ben gives guests an outline so they know what to expect
- Help guests understand how to promote the interview to their followers
- Ben breaks the fourth wall, which TV people hate, by walking guests into the set so they feel comfortable
- Similar to retail, let customers adjust and relax before the interview
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- What are the dos and don’ts of pitching a podcaster?
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- Listen to the show
- Fully understand the genre and why you are a fit!
- Don’t focus on your needs, focus on what you can give to the host (i.e. value and great content)
- No one cares about your book launch
- Have fun with your pitch
- Include links of you as a guest or reel (2-3 minutes)
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- What’s the importance of your press page and online presence?
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- Your bio is something you should check every 3-6 months at least to make sure it’s updated
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- What’s the importance of a one sheet?
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- Your one sheet has your headshot, contact, bio and suggested questions
- The suggested questions guide the interview to position you the way you want
- Questions must provide value (not an infomercial)
- Helps the host so they don’t have to take as much prep time
- Putting it together also helps you clarify your messaging for yourself
Final Tips:
- Listen to your own show and make sure it’s good
- Get audio quality good enough that it’s not distracting
Resources Mentioned:
