Jess has a brand new look, and Margy is spreading the gospel of bangs. Then, we discuss expectations as a podcast guest and a real-life example of a smaller show going VIRAL!
Setting Clear Expectations as a Guest:
- The speed of results
- Podcast interviews are a long-term strategy
- It takes time to get first interviews booked and released
- The bigger the show, the longer the wait
- It takes time to get on those bigger shows
- It only takes one show (or one listener) for the strategy to pay off
- Understand that you may not be ready for the bigger shows; interview practice is valuable and being on a bigger show after you’ve had more experience is going to be more valuable
- Knowing how to be a great entrepreneur doesn’t mean you automatically know how to be a great interviewee; it takes practice!
- We want you to be ready for big shows before we place you there
- A lot of the big shows might not be a good fit for YOU
- If they aren’t a fit for you, OR you aren’t a fit for them, we should NOT pitch you!
- Being in front of your target audience (big or small) is more valuable than a big audience who isn’t a fit
- Don’t let ego make you lose sight of your goals for interviews
How a Tiny Show Beat Joe Rogan:
We were just discussing how to go viral on our last episode, and this week we saw a small podcast GO VIRAL!!! Here are some reasons why:
- Jo (the host of Zealot) went to see My Favorite Murder live
- If you go to see comedians (or anyone) live, they are more likely to talk to you! (SUPPORT THEIR WORK FIRST!)
- Find your target audience, and go see them in person
- She gave a unique pitch
- They get lots of pitches to go onstage
- Jo’s pitch was totally unique because she offered to do The Moonwalk
- Show what is unique about you and how it can bring value to the host!
- Her topic was relevant to listeners of My Favorite Murder
- Everyone listening to MFM is a great audience for a comedy cult show
- Be in front of the people who will care about your topic (the right audience is everything!)