IC004: How to Rebrand Your Podcast

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Welcome to Rock the Podcast! Hosts Jessica and Margy welcome Corey Coates, Chief Expectations Manager at Podfly Productions, to discuss these 3 questions…

What’s the difference between a rebrand and a tune-up?

● What does it mean to rebrand?

How do I rebrand my podcast?

Missed Connections

This week’s missed connection is a ‘big whup’ from Corey who had never seen the moon before. Welcome to the Northeast, you wide-eyed Canadian.

Share this Tweet: Is your podcast starting to get a little stale? It might be time for a tune-up. #RockthePodcast @JessRhodesBiz

What is Rebranding?

Rebranding is a complete overhaul of your podcast. The only thing you keep in place is the underlying architecture, i.e., the RSS feed, iTunes account, and your fans.

● Survey your audience and ask them what they like about your existing show.

● Consult with a professional.

● Cut out the crap.

● Do a sunset episode.

● Produce a few demo episodes before launching your new show.

Share this Tweet: Do you know why your audience is listening to your podcast? Take a survey and find out. #RockthePodcast @JessRhodesBiz

What is a Tune-Up?

A tune-up generally happens at about six months in, or whenever your gut tells you your podcast is getting stale. It’s a review to figure out where some adjustments need to be made, to give your listeners the best content you can provide.

● Find someone with an objective ear who knows what they are doing.

● Pay attention to details.

● Consider if marketing is hindering your show.

● Be the best, most entertaining host you can be.

Share this Tweet: Cut the crap out of your podcast and give your listeners high-quality content. #RockthePodcast @JessRhodesBiz

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