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Top 7 Reasons to Hire an Agency to Book Podcast Interviews

Getting booked on podcasts as a guest expert has enormous benefits for your branding and marketing strategy. Podcast interviews are great for your search engine optimization, lead generation and building relationships with referral partners in your niche.

The most effective way to go about getting yourself booked on podcasts is to hire a podcast booking agency. Hiring an agency that specializes in booking podcast interviews will save you time, money and get you the results you need faster.

Here are the top 7 reasons to hire a podcast booking agency:

1. Connections

When you hire an agency to represent you to podcast hosts, you are not only investing in their time to pitch you, you are also benefiting from the existing connections they have with podcast hosts who have interviewed other clients they represent. Our Booking Agents at Interview Connections have strong relationships with podcast hosts so as a client, you’ll be on the fast track to getting booked on leading podcasts in your niche.

2. Save Time

When you hire a podcast booking agency like Interview Connections, you are benefiting from the years of training our staff has in booking guest experts on top podcasts. Hiring an in house employee or virtual assistant to book you on podcasts will cost you a lot of time and money because you’ll need to spend time training and managing them or you’ll need to invest in someone else on your team to train and manage them.

3. Consistency

When you hire an agency to get booked on podcasts, you never have to worry about the headaches that come with staff turnover! Booking agencies like Interview Connections keep excellent records of all clients so you’ll always get great interviews regardless of employee turnover at your business or the agency.

4. Specialized Expertise

Pitching podcasters requires a very specific approach. A templated, scripted pitch will not cut it and unfortunately that’s what podcasters are getting from most in house team members who are pitching their bosses. Booking agencies know what podcasters want to see in a guest expert and they know how to write a pitch that gets a yes!

5. Positioning

Successful, in demand guest experts don’t try to cut corners or save a few bucks by having an assistant get them booked. By hiring a leading booking agency to represent you as a guest expert, you will be positioned in a way that has hosts excited to meet you and feature you to their audience.

6. Strategy

One of the biggest reasons to hire an agency to represent you is for the opportunity to strategize on who your target audience is and what interview topics and questions will get you booked on the right podcasts for you. When pitching podcast hosts, a lot of assistants and employees make the mistake of focusing on what the guest’s business sells and what the guest wants to promote. Podcast booking agencies understand that a successful pitch focuses on what value the podcast’s listeners will get from hearing the interview

7. Impact

This reason is less about all agencies and more about working with Interview Connections! One of our biggest values is compassion towards people and animals so we regularly contribute to non profit organizations that work on issues close to our hearts.

If you are ready to take your business and your brand to the next level, click here to apply to work with Interview Connections to get booked on podcasts!