How to Create, Market and Sell an Online Course with Greg Smith

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On this episode of Rhodes to Success, I interview Greg Smith, who talks about launching an online course so you have an additional stream of revenue in your business. Greg’s company, Thinkific, is a software platform that makes it easy to create, market, and sell online courses. If you are tech challenged, or if you always wanted to create an online course but get overwhelmed, then this is an episode you can’t afford to miss!


Main Questions Asked:

  • How much work goes into making a course?
  • What do successful courses look like?
  • What are the biggest mistakes you’ve seen people make with online courses?
  • What are the price points for courses?
  • How do you market a course?
  • How do you decrease the rate at which people request refunds?
  • What is Thinkific, who is it for, and how do you use it?
  • What is the difference between Thinkific and Udemy?
  • What is the first step to creating an online course?


Key Lessons Learned:

Getting Started

  • If you have just one stream of revenue, and that stream goes away, then you are in trouble.
  • Avoid the mistake of, ‘If I build it they will come.’
  • Everything is colored by how you will market, distribute, and who you will share your course with.
  • The bulk in the online course space is on-demand.


Successful Courses

  • It comes down to the value you provide people and showing your customers how you will make their life different once they have completed the course.
  • The delivery method of your course can be via a number of ways, including PowerPoint with voice over, live, or pre-recorded video.


Biggest Mistakes

  • Obsessing over content but not thinking about how best to distribute the content.
  • Don’t focus on perfection, or you’ll never launch. Just dive in and experiment.


Price Points   

  • Price on trust.
  • Avoid pricing content based on hours of content or size of course.
  • Price based on the value you are giving the customer and the change you are making in their life.



  • Find leads via PPC, Facebook, AdWords, and niche groups.
  • Present a webinar and sell the course at the end.



  • The rate of refunds is low when it comes to online courses.
  • Refunds can be avoided by having customer service to deal with any issues.



  • The platform is for people who have a course or knowledge to share but don’t have the technical expertise to enact it.
  • Thinkific offers hosting, delivers videos, makes everything mobile, is easy to set up, includes the ecommerce aspect, and enables customers to brand their course as part of their own website.
  • Thinkific takes a 10% commission when customers use the free plan.
  • The $50 flat fee option on Thinkific allows unlimited students and courses with no commission.


Create the Webinar First

  • Get the audience to enroll before you create the webinar.
  • Once you have the audience, then customize based on buyers.


First Steps

  • Start with your chosen topic.
  • If you don’t’ have a chosen topic, then survey your potential audience and find out what they most want to learn from you.


Subscribe to the show in iTunes or Stitcher Radio!


The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at 


Links to Resources Mentioned




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Want to create your own online course but don’t know where to start? Learn how w/ @thinkific @JessRhodesBiz

What is the best price point to charge for your online course? Find out  w/ @thinkific @JessRhodesBiz


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