122: Facebook Marketing for Podcasters with Ben DeCastro

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Guest expert Ben DeCastro is a Rhode Island native who dropped out of high school to play bass for Ringling Bros. Circus. When the bright lights of the big top dimmed, he became the Media Relations Specialist and Media Buyer for Cardi’s, a local furniture store.  After years of perfecting his craft in social media, he ventured out on his own to create Big Ben Marketing & Consulting. Through this initiative, Ben helps businesses and media personalities take their social media game to the next level.

Big Ben’s Facebook Marketing Rules:

● Carve out 2 hours every week to focus on FB marketing.

● Make sure your posts have correct & up-to-date information.

● Do not boost posts without setting target parameters.

● “Like” posts as your professional page.

● Keep it positive, to build credibility organically.

Tweet: Social Media IS the way to get quality leads for your business. #RockthePodcast @JessRhodesBiz

Facebook knows who their ideal clients are, be like Facebook. Find out who your ideal client is, how to market to them and how to attract them at Dream Business Academy Live in Orlando February 8, 9, and 10.  The event features speakers who excel in marketing, videos, and podcasts. There are a lot of sessions and tactical how-to’s, that inspire you to think like an entrepreneur.  *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

Tweet: You can target your Facebook post towards your guest’s fan base. #RockthePodcast @JessRhodesBiz

Ben builds his fan base for his video series Carpooling with Ben with a small marketing budget and strategically targeted ads.

Make the Most Out of Your Interviews

As a host, you will be investing time and money to get your guest ‘s interview out to the world, so you need to know who their target audience is. If you don’t know who their target audience is, just ask them. Before sending a post, make a draft and forward it to the guest. Tell them you are looking forward to their feedback and if they think your post will get the best possible reaction.

Tweet: Your podcast doesn’t have to follow a certain format. If you switch it up don’t announce it just do it. #RockthePodcast @JessRhodesBiz

Create content specifically for the social media platform you are using be it Snapchat, Instagram, Youtube, Twitter, etc.

Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!

A special thank you to the sponsor of this show Dream Business Academy.  *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast’ at checkout.

Speakers at the Dream Business Academy Live Event:

Bob Burg – The Go-Giver

Melanie Benson

Michelle Prince

Gary George

Jim Palmer

Resources Mentioned:

Dream Business Academy

Interview Connections

Ben DeCastro on Facebook

Benjamin DeCastro

Wicked Rhody

Cardi’s Furniture

Carpooling with Ben

School of Podcasting

Beatitudes of Church Social Media

Glenn the Geek

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic