Podcasting Goals

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In order to see results from your podcast, you need to have a clear goal and a reason that you are podcasting. If you don’t, you won’t know how to track and measure your results. On this episode of Rhodes to Success, I talk with real-life podcasters about their podcast goals as hosts and featured guests.

Key Points:

Goals

  • There is a difference between having a ‘goal’ for your podcast and having a ‘reason’ you are podcasting.
  • If you don’t have a clear goal, you can feel directionless.
  • When you are podcasting for your business, it is important to have specific goals around getting your listeners, as well as the person you are interviewing.

S.M.A.R.T Goals

  • S: Specific
  • M: Measurable
  • A: Achievable
  • R: Realistic
  • T: Time-bound

Example Goals

Podcast Hosts

  • Grow the audience.
  • Make money doing what you love.
  • Relationship building.
  • Make a deep connection to help someone and offer value.
  • Earn a listener’s trust.
  • Learn from interviewees.
  • Promote your own business.
  • Grow your business and establish yourself as an expert. This is focusing on your exposure and level of authority.
  • Market research through interviews, stories, anecdotal evidence.
  • SEO.
  • Empower others through vulnerability.
  • Inspire, encourage, and motivate the audience.
  • Make resources available.
  • Longevity; podcasts exist indefinitely.
  • Conversion tool.

Featured Guest

  • Provide value.
  • Give back and serve in advance.
  • Fast track network building activity.
  • Exposure for your book or business.
  • Expand influence and audience reach.
  • Build site authority by getting link-backs.
  • Permanent content marketing asset that builds relationship through intimacy of being in people’s ears.

Goals for Podcast Interviews for A Business Owner

  • When you podcast for your business, it is important to have specific goals around getting new listeners, people on your list, and the relationship with the person you are interviewing.
  • Contact host for a free session.
  • Be informative, put the interviewee at ease, and ask questions.
  • Bring value to the listener and enlighten them in some way.
  • Promote the business and profession.

My Goals

  • I don’t have S.M.A.R.T. goals as mine aren’t time-bound.

Having a Podcast

  • The reason is to provide answers to frequently asked questions from my clients.
  • My target market is my clients, so I send specific episodes to individual clients when I think it will be of value to them.
  • When clients see success with podcast interviews as a host or a guest, they stay as a client longer.

Doing Interviews

  • I interview my clients instead of guests on the show.
  • The stronger a relationship I have with my clients, the longer they will stay with the business.

Going on Shows as a Guest

  • I go on other podcasts to build my network and have a low standard of entry.

 

Resources Mentioned:

BoomerIncomeIdeas.com

Betsypake.com

http://magicandsteele.com/

http://steeleempire.com/

http://greatbeeradventure.com/

http://podcastfiend.com/

http://jenteague.com/

http://innovationecosystem.com/

http://www.yourwaytova.com/

http://www.mattcundill.com/podcast

www.AuthoritySellingBook.com

www.MarketingHuddle.com

http://www.emiliocorsetti.com/

https://itunes.apple.com/us/podcast/butterflies-of-wisdom/id1060801905?mt=2

http://www.allaboutbreastfeeding.biz/

https://itunes.apple.com/us/podcast/life-gentleman-fashion-lifestyle/id1116526004?mt=2

http://rockyourretirement.com/

http://www.taramagalski.com/

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

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The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Click to Tweet     

Do you have a clear goal and reason you why are podcasting? Hear other podcasters goals w/ @JessRhodesBiz  jessicarhodes.biz/episode116 

What are solid goals for podcast interviews as a business owner? Find out w/ @JessRhodesBiz http://www.jessicarhodes.biz/episode116