On this episode of Rhodes to Success, I explore the art and business of podcasting with Corey Coates, the co-founder of PodFly Productions. During the show, Corey and I have a conversation about the Podcast Producer series. We’ll discuss how and why we created the series, the topics covered, and what we came to learn about podcasting.
Key Lessons Learned:
Origin of Podcast Producers
- The aim was for a chaptered approach and covering the bigger topics on podcasting.
- Rather than interviewing a person on their opinion on a single topic, Corey wanted to have a topic and interview multiple people on it.
- There are so many opinions and approaches to podcasting that there is no right or wrong way to podcast and use podcasting.
- Corey was looking for a way to ‘soften’ the information, especially for rookies entering as new podcasters.
- The long form of the series is a reminder to people of what podcasting is.
10 Hours of Podcast in 2 Months
- Corey sent Jessica a one-sheet proposal of the show of what he wanted it to sound like along with a sample pilot.
- The goal was to have open ended conversations about the industry as a whole, what people are doing within the space, brainstorm topics and ideas, then start arranging them in a story.
- The constraint was set around the project before work started.
- When parameters are decided, then a timeline can be built around that.
- When you are overwhelmed by a project, it is easy to shut down, but if you have a timeline, it is much easier to trust in the system.
Establishing A Launch Date
- Establish your launch date fast and stick to it.
- Having a pre-determined launch date helped with the Podcast Producers workflow.
- There was a chart that laid out the workflow so it was clear on when activities such as brainstorming, recording, and editing were going to happen.
- A launch date is critical for being accountable to yourself, your team, and your listeners.
- Knowing you have an end date is motivation for you to finish.
Passion & Power of No
- The overarching theme has to be an enjoyment of the process.
- If the process itself isn’t a reward, you might want to consider not launching a podcast.
- It’s so easy to say yes to opportunities, but there is a lot of power in saying no.
- Ask yourself what the ROI is and how making a podcast will improve your business.
- Podcasts are evergreen and will continue to be discovered on a daily basis by new people.
- The more interviews you do, the more you improve as an interviewer and host.
The Podcast Producers’ Ten Topics
- Is anybody out there?
- This episode is about podcasting from the perspective of the listener.
- Who is actually out there listening to these shows?
- Hobby or Business?
- John Lee Dumas sparked a surge of entrepreneurs in podcasting.
- The Podcasting Community
- How open and friendly the community is in sharing information.
- The Psychology of Podcasting
- Why are we doing this in the first place?
- What happens psychologically with the audience when people listen to a podcast?
- Should people stop listening to experts?
- If you become an expert, should you worry about the imposter syndrome?
- Experts explain the facts about stats.
- DIY or Outsource
- More people are entering the space and providing services to podcasters.
- Podcast Networks
- What goes into being in a network?
- The Dumas affect.
- Do you understand what it means to make money in a podcast?
- Knowing the expectation of advertisers.
- Is it a viable source of income for you?
- The CPM model.
- Radio Migration
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
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