Behind the Scenes of The Podcast Producers with Corey Coates

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On this episode of Rhodes to Success, I explore the art and business of podcasting with Corey Coates, the co-founder of PodFly Productions. During the show, Corey and I have a conversation about the Podcast Producer series. We’ll discuss how and why we created the series, the topics covered, and what we came to learn about podcasting.


Key Lessons Learned:


Origin of Podcast Producers

  • The aim was for a chaptered approach and covering the bigger topics on podcasting.
  • Rather than interviewing a person on their opinion on a single topic, Corey wanted to have a topic and interview multiple people on it.
  • There are so many opinions and approaches to podcasting that there is no right or wrong way to podcast and use podcasting.
  • Corey was looking for a way to ‘soften’ the information, especially for rookies entering as new podcasters.
  • The long form of the series is a reminder to people of what podcasting is.


10 Hours of Podcast in 2 Months

  • Corey sent Jessica a one-sheet proposal of the show of what he wanted it to sound like along with a sample pilot.
  • The goal was to have open ended conversations about the industry as a whole, what people are doing within the space, brainstorm topics and ideas, then start arranging them in a story.
  • The constraint was set around the project before work started.
  • When parameters are decided, then a timeline can be built around that.
  • When you are overwhelmed by a project, it is easy to shut down, but if you have a timeline, it is much easier to trust in the system.


Establishing A Launch Date

  • Establish your launch date fast and stick to it.
  • Having a pre-determined launch date helped with the Podcast Producers workflow.
  • There was a chart that laid out the workflow so it was clear on when activities such as brainstorming, recording, and editing were going to happen.
  • A launch date is critical for being accountable to yourself, your team, and your listeners.
  • Knowing you have an end date is motivation for you to finish.


Passion & Power of No

  • The overarching theme has to be an enjoyment of the process.
  • If the process itself isn’t a reward, you might want to consider not launching a podcast.
  • It’s so easy to say yes to opportunities, but there is a lot of power in saying no.
  • Ask yourself what the ROI is and how making a podcast will improve your business.
  • Podcasts are evergreen and will continue to be discovered on a daily basis by new people.
  • The more interviews you do, the more you improve as an interviewer and host.


The Podcast Producers’ Ten Topics


  1. Is anybody out there?
  • This episode is about podcasting from the perspective of the listener.
  • Who is actually out there listening to these shows?


  1. Hobby or Business?
  • John Lee Dumas sparked a surge of entrepreneurs in podcasting.


  1. The Podcasting Community
  • How open and friendly the community is in sharing information.


  1. The Psychology of Podcasting
  • Why are we doing this in the first place?
  • What happens psychologically with the audience when people listen to a podcast?
  • Should people stop listening to experts?
  • If you become an expert, should you worry about the imposter syndrome?


  1. Stats
  • Experts explain the facts about stats.


  1. Isolation


  1. DIY or Outsource
  • More people are entering the space and providing services to podcasters.


  1. Podcast Networks
  • What goes into being in a network?


  1. Monetization
  • The Dumas affect.
  • Do you understand what it means to make money in a podcast?
  • Knowing the expectation of advertisers.
  • Is it a viable source of income for you?
  • The CPM model.


  1. Radio Migration


Subscribe to the show in iTunes or Stitcher Radio!


The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at 


Links to Resources Mentioned

Corey’s previous episode

The Podcast Producers

Podfly Productions

Interview Connections

This American Life


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Why is establishing your launch date critical? Find out w/ @coreyryancoates @JessRhodesBiz #podcast

What is the real art and business behind podcasting? Find out w/ @coreyryancoates @JessRhodesBiz #podcast


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