In this episode of Rock the Podcast, Jessica interviews Jess Lorimer.
Jessica Lorimer launched her business, Smart Leaders Sell, in 2014 and rocketed it to a multi-six figure coaching and consultancy business in less than 3 years. She was ideally placed to share her experience after a corporate career as one of the industry’s highest performing sales people, with a stack of company awards to show for her success.
IC053: The Value of Small, Medium and Large Podcasts
In this episode of Rock the Podcast, Jess and Margy address a trend they’re seeing with many entrepreneurs who are investing in a podcast interview strategy: only wanting to appear on top-ranked shows with huge audiences.
There is value in appearing on large podcasts, mid range shows and small/new podcasts and in this episode, Jess and Margy will talk about what that value is.
IC052: Podfest Multimedia Expo with Chris Krimitsos
On today’s episode, Jessica interviews the creator of Podfest Multimedia Expo, Chris Krimitsos, about the upcoming event and what attendees can expect. Podfest 2019 will be held in Orlando from March 7-9 and we hope to see you there!
Jess discusses how she first got started booking people on podcasts and how at the time, she was the only one sending out pitches. Margy and Jess also talk about what sets Interview Connections apart from all the other podcast booking agencies that are in existence today. To work with and learn more about us, visit InterviewConnections.com.
Jessica talks with Interview Connections client Arlene Cogen about working philanthropy into financial and estate planning and how to decide how much to give back. Click here to check out Arlene’s book, Give to Live.
Live from FinCon Orlando 2018, Jess and Margy talk with John Lanza about teaching kids money sense. Congratulations on your raise, Nathan Rhodes. If you want to teach your kids about money, check out Money Mammals.
IC048: Podcast Interviews for Coaches and Consultants
On today’s episode, Jess and Margy explain why coaches and consultants are great candidates for being interviewed on podcasts.
Benefits of Podcast Interviews for Coaches/Consultants:
This is a high end networking strategy! Each host who interviews you is a potential client. Before anyone hires a coach or a consultant, they need to trust that person and podcast interviews are a great way to build trust with people.
Exposure for your business – The more you get interviewed on podcasts, the more well known you’ll be to your target market. For example, if you’re a coach for women entrepreneurs leaving corporate, we’ll book you on podcasts that that kind of female is listening to. When they see you popping up on a bunch of shows they like, they’re more likely to want to work with you.
Search Engine Optimization – When you are interviewed on podcasts, you will get a link back to your website in the show notes. The more backlinks you have to your website, the higher up your site will be in Google search results.
How to get Coaching Clients from Interviews
Focus on the host – When we work with coaches and consultants at Interview Connections, we get super clear on who their ideal coaching client is, and we find shows that are hosted by that kind of person. Build a great relationship with the host and they’re the most likely person to want to hire you as a coach.
Create a community and invite listeners to join. In my experience and opinion, people hire coaches/consultants for the communities they have created. We became a coaching client of Ali Brown because she’s created a community of 7 figure women entrepreneurs and that is who we want to network with and learn from. Our client Heather Dominick has created the Highly Sensitive Entrepreneurs community and people become a coaching client of hers because they want to be around other HSEs. Heather has been a client for over a year and every month she sees people join her community who heard her on a podcast.
GIVE IT TIME – Be patient and manage your expectations. You need to stick with this strategy for at least 6 months to know if it’s working for you.
Click here to listen to Jessica’s episode of Marketing Speak.
In this episode, Jess and Margy share some tips for getting a paid sponsorship for your podcast. Getting clear on your target audience, knowing what products or services your listeners need recommendations on, putting together a media kit about your show, and knowing how to price and structure packages are all things you can benefit from when seeking a sponsor. To order some really cute tops, visit CarlyJeanLosAngeles.com