In this episode of the Interview Connections Podcast, Jessica Rhodes talks with fascia release practitioner and educator Julia Blackwell, creator of The Fascia Remedy.
Julia shares how she grew her online program from just 15 members to more than 120 clients through podcast guesting, and how appearing on podcasts helped her scale her reach far beyond her local practice in Colorado.
If you’re a coach, practitioner, or expert looking to grow your business online, Julia’s story is a powerful example of how podcast guesting can generate organic leads, build authority, and convert listeners into clients.
Julia Blackwell’s Journey: From Chronic Pain to Fascia Expert
Julia’s work in fascia release began with her own personal healing journey.
She was born with severe nerve damage in her right shoulder and spent 23 years navigating the traditional medical system. Despite countless treatments, she was repeatedly told her condition would never improve.
Everything changed when she discovered a fascia-specific bodywork approach in 2010. Within just three months, she experienced dramatic improvement in the function and feeling of her arm.
That breakthrough launched a 12-year deep dive into fascia, movement patterns, and root-cause pain relief.
Today, Julia blends:
- Fascia release techniques
- Postural alignment
- Movement-based therapy
- Nervous system awareness
to help people eliminate pain and restore movement.
She now works with both professional athletes and everyday movers through in-person sessions, online programs, and practitioner education.
How Julia Transitioned from an In-Person Practice to an Online Business
Like many practitioners, Julia originally built her business around in-person client work.
When the pandemic forced her practice to close temporarily, she began experimenting with ways to help clients remotely.
Because her fascia release method includes self-treatment techniques using tools like foam rollers and massage balls, she realized clients could still achieve results at home.
She began offering:
- Online fascia release classes
- Digital programs teaching self-release techniques
- Video libraries of movement routines
Her first online customers were simply existing clients who could no longer come into her office.
From there, referrals began spreading the program to new audiences.
The Client Acquisition Strategy That Scaled Her Business
Even though Julia knew her online program worked, she struggled with one challenge many online entrepreneurs face:
How do you consistently reach new people?
That’s when she began focusing on podcast guesting as a marketing strategy.
Podcast interviews allowed Julia to:
- Teach educational content
- Share her personal healing story
- Demonstrate her expertise
- Build trust with listeners
Because podcast audiences spend 30–60 minutes hearing someone speak, they build a deeper connection than they might through social media alone.
For Julia, podcast guesting felt natural and aligned with how she likes to communicate.
The Results: 15 to 120 Clients Through Podcast Interviews
After appearing on a circuit of podcasts, Julia saw a major shift in her business.
Her online program membership grew from:
15–20 members → to about 120 members
Many of these new clients came directly from podcast listeners who resonated with her story and approach.
Podcast guesting helped her:
- Reach thousands of new listeners
- Build credibility as an expert
- Generate organic inbound leads
- Grow her online program without relying on ads
Why a Strong Podcast Call-to-Action Matters
One of the reasons Julia’s podcast interviews converted so well was her clear call-to-action.
Instead of pitching her program directly, she invited listeners to try a free three-day video series called “Unlock Your Hips.”
This short series teaches listeners how to perform fascia release techniques at home using a foam roller.
The free training:
- Demonstrates Julia’s unique method
- Helps listeners feel results quickly
- Builds trust before offering a paid program
This strategy gives podcast listeners a low-risk way to experience her work before committing to a program.
Julia’s Next Step: Training Other Practitioners
As Julia’s work has gained traction, she’s expanding her impact beyond working with individual clients.
She is now developing programs that teach health, fitness, and wellness practitioners how to integrate fascia release techniques into their own work.
Her mission is to help more people understand that chronic pain is not something they simply have to live with.
By training other practitioners, she hopes to help bring effective fascia-based treatment to more people around the world.
Connect with Julia Blackwell
To learn more about Julia’s work and try her free fascia release training, visit:
You can also access her free Unlock Your Hips video series there.
Want to Grow Your Business Through Podcast Guesting?
If you’re a coach, consultant, or expert who wants to attract clients through podcast interviews, the Interview Connections team can help.
Book a discovery call to learn how podcast guesting can grow your authority and generate new leads for your business.
Book your call: https://interviewconnections.com/consult
