Why Podcast Guesting Works
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this episode of Rock the Podcast, Jess and Margy answer the big question: Why does podcast guesting work? The key to this strategy is relationship marketing. Podcast guesting is unique from every other marketing strategy because it is about sharing your story and creating connections with the podcast audience, and even the podcast host.
People are hungry for connection. By appearing in a podcast interview every week for a year, content will be consistently out there, being promoted by you and host. This will impact hundreds of thousands of people every year without being automated and cold! This is scalable intimacy: the ability to share your authenticity and personality with a larger audience and create real connections with them.