Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of defining your company vision, and their experience of creating the company vision for Interview Connections. Jess and Margy always had goals that they set for themselves, and for the business. It wasn’t until recently that they decided they needed a larger vision statement for the company.
Many entrepreneurs have personal goals that they set when they begin their business, but when you start to build a team and bring your company to new heights, it’s important to cast a vision separately from what you want in your own life. Jess and Margy admit that they often collapsed “goals” with “vision,” but they knew they needed to create a vision that their team could rally around.
The Interview Connections Vision Statement is in three parts:
- Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world
- Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy
- Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership
Part I: Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world.
Their first draft of the Interview Connections vision statement was that the company would be the best booking agency in the world. Jess and Margy decided to get a bit more specific, and indicate their ambition to being the highest quality agency. Interview Connections goes above and beyond with a specific podcast show research department, an in-depth discovery process, weekly check-ins, and a dedicated client success strategist.
Interview Connections also aims to be the most innovative booking agency. We’re constantly asking, “Where is the industry going? What is the role that podcast guesting plays in an entrepreneur’s life, and how can we optimize that in their business?”
Part II: Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy
What you get with Interview Connections is more than just bookings. What lights us up is when our clients have incredible experiences that change their lives on podcast interviews. It’s really about the transformation that happens to business owners as they increase their visibility as they share their story. Podcast guesting transforms how they do their business and it transforms them as people. They are having these incredible conversations, allowing themselves to be seen, and really developing themselves as both people and entrepreneurs.
We want to be taking people through a journey. Asking them, “What is possible when you make this leap in your business? After a year of being interviewed every single week, increasing your visibility, and having a strategy in place to convert leads from this visibility, what does your life look like?”
More than creating profit, a visible entrepreneur can actually step into work knowing that people see them as the expert that they always knew they were. There’s a huge transformation in confidence when you can show up to work knowing where your leads are going to come from.
2020 was the first year that Margy truly committed to being on 4-8 shows a month. She had never been this consistent, and it has totally changed Margy. Not just as an entrepreneur, but that visibility has transformed Margy as a person as well. It’s changed how she’s showing up every day in her life. Margy has been transformed from having these consistent conversations with fellow entrepreneurs on their podcasts.
Part III: Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership
Several months ago, Jess and Margy put out an episode on how to be exclusive with your client base. At Interview Connections, we are booking our clients on podcasts, we are helping get their message out in the world. We cannot work with people, when we do not believe in their message! For us at Interview Connections to continue to grow, we have to feel connected and aligned with entrepreneurs that we’re working with.
We have three important values that our clients must embody: integrity, authenticity, and leadership. When you first start out in business, you’re not putting as much thought about who you are working with. Because you’ve just got this service you’re providing, it’s easy to say great let’s work with anyone!
Ask yourself, “What is my legacy? What is the impact I’m having on the world? What is the impact that my company is having on the world, with or without me? Who is this business in the world? Who am I serving?” And when you’re serving people who you believe in, and who you’re aligned, you will grow so easily.
For 2021, Jess and Margy set a goal for Interview Connections to grow from 2 million in revenue to 10 million, and growing to that height while maintaining our vision and our core values of who we are as a company!
What is your vision statement for your company?
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