Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On this episode of Monetize the Mic, Jess and Margy discuss the power of masterminds.
As a listener of Monetize the Mic, you probably know that Interview Connections helps their clients increase their visibility as a guest on podcasts. Every time a business experiences growth, there are new challenges to overcome. Clients of Interview Connections grow their business rapidly with their new visibility and find that they need more support in other aspects of business, like sales, marketing, pricing, etc.
That’s where Monetize the Mic Mastermind comes in!
This program is a group coaching and mastermind exclusively for Interview Connections clients. Jess and Margy have grown a successful, multi 7 figure business and they have a lot of experience with overcoming challenges in growing your business. They also have a great arsenal of coaches and mentors in their network that they’ve been bringing in as guest speakers for this mastermind!
Jess and Margy realized that they wanted to offer up-leveled support for their clients long-term on their journey of growing and scaling their business. They know from experience that a mentor and a mastermind can help you avoid so many mistakes that Jess & Margy themselves made.
Having those mastermind mentors saves you so much time in the long run. A mastermind can also offer you a sense of community with people who are going through exactly what you are going through. You can connect and network with people who have goals that are as big as your goals! The masterminds that Jess and Margy have been a part of completely transformed their businesses and their lives.
An important thing that both Jess and Margy have realized is that you have to change yourself to reach goals. Business is a vehicle to transformation. They find that it’s so invigorating to help their entrepreneur clients whose businesses they really believe in. Interview Connections clients embody authenticity, integrity, leadership, and kindness. Jess and Margy put their voices and their stories on podcasts to give them a stage, a spotlight, and visibility. Now through masterminds, Jess and Margy are offering their clients support with their infrastructure so their business can scale and grow from all that visibility!
How does this mastermind work with the consistent visibility and networking that clients get from podcast guesting?
People tend to not realize just how important visibility is. Jess was recently talking to an entrepreneur who said that she had spent thousands of dollars on coaches and systems but she wasn’t getting any sales calls. Jess knew immediately it was because she wasn’t visible.
Without actually getting on the court and putting the spotlight on you, you’re just not going to grow. If you don’t have the visibility, all of the marketing strategies and the coaching are pointless. Jess and Margy realized that when growing from 6 to 7 figures, the name of the game was lead generation. Where does lead gen come from? Visibility.
Visibility is the first and most important thing, but joining a mastermind can help amplify your visibility as well.
After Jess joined a mastermind, she had a network. The people in that mastermind would offer support, they would share Jess’s podcast episodes, increasing Jess’s visibility.
The biggest gap that Jess has seen with entrepreneurs is between their true gift and vision for what they’re doing and why they’ve started this business, and then what they’re talking about on podcasts.
When entrepreneurs have space on mastermind calls to go deep, they tend to find that the tactical topics that they talk about on podcasts are a lot different than what their vision is. Their vision is more about why they’re running this business and what their gift really is. Masterminds allow people space to infuse this vision into their podcast interviews. Once that vision becomes part of your podcast interview, that’s when there’s magic created. Listeners are so attracted to you and that energy.
Why is it so hard for people to go deep and tap into their inner vision?
When you go deep, that’s where you see the good, the bad, and the ugly. The surface level is all about looking good: “I’m an expert and I have a successful business.” When you go deep, that’s when you see the insecurities come out. Often there will be some doubts about worthiness, and that’s uncomfortable to face. We don’t want to admit that. You have to go through that muck and clean it up for you to be authentic.
When there is inauthenticity, that will come through in your energy and people will not be attracted to that. It will come through in your messaging, in your body language, and even in your pricing.
What is the structure of the mastermind?
Every Wednesday, there is a group coaching call. Jess & Margy alternate between trainings and implementation. They strongly believe in focusing on both vision and implementation. Some masterminds are all about the vision but there’s no space for implementation.
Every other Wednesday, you’re held accountable for implementing what you’ve learned the week before. Every other Thursday, they host a mastermind call where you can have a hot seat coaching session and share what’s going on in your business. Plus, there’s a private Facebook community for you to connect and network with other amazing entrepreneurs who are reaching for big goals.
If you’re interested in joining the Monetize the Mic Mastermind, send Jessica an email at email@example.com and she’ll hop on a call and talk to you about the mastermind!
This Mastermind is for Interview Connections clients only. If you’re not a client, apply for a consult call at interviewconnections.com/apply so you can get in!