Turning Podcast Interviews Into Revenue
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On this episode of Rock the Podcast, Jess and Margy discuss how you actually turn your podcast interviews into revenue. This starts with getting clear about your call to action. Where are you sending the listeners? It can be as simple as a website, an email, or a social media group. Wherever you send your listeners to, it’s crucial that you have a structure, a system, and a staff in place to nurture your leads.
Jess and Margy share what has been working for them. They direct listeners to a free facebook group, and once a listener joins facebook group, a community manager is assigned to them. Those community managers take care of the leads by making sure their questions are answered, keeping them engaged, and registering them for events. Whatever you use for your CTA, it’s imperative that you have a system for those leads to be nurtured!