On this episode of Rhodes to Success, I interview communications strategist Maggie Patterson, who works with entrepreneurs and corporations to help them craft intelligent communications strategies. Maggie believes that all the marketing in the world won’t get us anywhere if you don’t have the right message in place, which is where stories come in! Maggie helps her clients figure out what to say, when to say it, and how to say it. She is the host of Moxie Marketing podcast, and has more than 15 years of experience. If you want to know why stories work in selling your product or service, then you must listen to this podcast!
Main Questions Asked:
- How do stories help us sell our products and services?
- How do you weave stories in when you are giving valuable information?
- How do you help people figure out what stories are relevant and will help them?
- How do you tell a story that is average and doesn’t seem relevant?
- Do you have any thoughts on social media flaws and saying too much?
- Talk about your Moxie Marketing podcast and building that platform.
- What is your experience in growing an audience but not obsessing over it?
Key Lessons Learned:
- There is a definite science behind why stories work.
- A story activates multiple parts of your brain. Your imagination fills in the blanks, and turns a story into a memory.
- If you hear about facts and logic, only two zones are activated, which are rational areas.
- Stories stay with us longer than facts and figures.
- A micro story is adding something memorable that creates a connection with the audience.
Entrepreneurs and Stories
- As entrepreneurs, we get stuck on the idea that the story should be about us.
- Ask yourself where you can start to share your personality (social media or blog posts?).
- Start to look at how your experiences fit into your personal story.
- We have a tendency to get stuck in the ‘Hero’s Journey,’ which gets tired.
Finding Your Story
- No matter how average or boring we think our story is, we all have defining moments.
- Due to the stories we consume, we now expect them to all be inspirational.
- Implicit egoism is people liking and wanting to connect with people just like themselves.
- Never underestimate the power of the relatable story.
- Define what your story will be and how you will show up in the world.
- You don’t have to expose all your ‘dirty laundry.’ Storytelling is always done on your terms.
Vulnerability, Social Media and Business
- We have been trained on the idea that we need to be vulnerable and transparent. However, this can go too far and put you in ‘victim territory,’ which can be a bad thing for your business.
- If you are sharing too much online or stories that are not appropriate to your business, you could attract the wrong type of clients or alienate existing clients.
- If you are ‘free and loose’ with telling your stories, start to think and post about what is impactful.
- Remember that you can’t own every issue and niche.
- Everything about you online reflects on you as a business owner.
- If you are looking at a podcast as a marketing tool, then get focused on the purpose and mission of values rather than the downloads.
- Make sure you know where your podcast fits in with your business.
- Success comes in so many different ways and can only be defined by you.
- Remember every download is someone letting you in.
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
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