Decide: The Ultimate Success Trigger with Jim Palmer

This is a special episode of Rhodes to Success as I interview Jim Palmer on his podcast Stick Like Glue Radio about the launch of his new book, DECIDE- The Ultimate Success Trigger. We cover many of the mindset challenges and hurdles that entrepreneurs face and how to overcome them.

Jim Palmer is a marketing and business-building expert, host of Newsletter Guru TV and is the founder and CEO of multiple six-figure businesses including the Dream Business Academy. Jim is known internationally as the Newsletter Guru and Dream Business Coach.


Main Questions Asked

  • Why did you decide to write this book?
  • Talk about the experiences you went through early on and the lessons learned.
  • What are people going to learn in this book that they can apply to their journey now?
  • Talk about ‘head trash,’ what it is, and how it holds entrepreneurs back.
  • When and why should we raise our prices?
  • Talk about delegating or staying small.
  • Expand on the lesson ‘good is good enough.’
  • Why do you need to be immune to criticism?
  • How does wealth reward risk and speed?


Key Lessons Learned

  • Inspiration is as important as information and education.
  • It’s not just about knowing how to do something but also what the person went through to get where they are.
  • Growth happens when you take action and do things outside your comfort zone.
  • Don’t do what the pros do now. Do what they did when they were where you are now.


What Is Covered in ‘DECIDE – The Ultimate Success Trigger’?

  • Head trash.
  • Deciding to survive.
  • How to be authentic.
  • How to invest in yourself.
  • The difference between an entrepreneur and a small business owner.
  • Imposter syndrome.
  • Unwillingness to delegate and get help.
  • The need to be perfect.


Head Trash

  • Everybody has head trash. This is all the thoughts, feelings, and how you think. This is often made up of self-limiting beliefs.
  • Head trash affects how people make decisions to invest, go forward and start a business.
  • When we have a fear issue, we tend to make up excuses.
  • At some point you have to stop being an impediment to your own growth and take care of business and do things that successful people do.


What Successful People Do

  • Become a speaker, author, create videos, work with a coach, join a mastermind, and do your own live events.
  • Instead of growing your business 1:1 becoming a speaker gives you a chance to grow your business 1:many.


Raising Prices

  • This is featured in the ‘Decide To Be Profitable’
  • A lot of people struggle with charging fees that they are actually worth.
  • You must be appropriately rewarded for the value that you are deliver to customers and clients.
  • Fees should be based on the value you are delivering rather than on an hourly rate.
  • It’s also not the immediate hourly value but rather the years of learning, training, and experience leading up to that point that you are charging for.



  • There is a point in every business where you start gaining momentum and doing more of what your core services are. At that point it should translate into your high revenue generating activities.
  • Most entrepreneurs think they can do it cheaper, faster, and better than anybody.


Good is Good Enough 

  • Perfection is the enemy of progress.
  • If you strive to get everything done to perfection then nothing will get done.
  • Good is good enough doesn’t mean you put out crappy work. It just means you push the ‘go’ button sooner and ‘get it done.’
  • Wealth rewards risk and speed. You just have to start and get better as you go.



  • Criticism can also be a business crippler as everyone has an opinion and people aren’t shy about sharing theirs (especially on social media.)
  • The only people who aren’t criticized are people who aren’t doing anything.
  • The filter Jim uses is by asking himself, “Do I know this person, trust them and do I value their opinion?” as well as “Is this someone who has earned the right to share this opinion?”
  • There will always be people who don’t resonate with who you are and what you offer. You are not meant to do business with everyone.


Wealth Rewards Risk and Speed                           

  • Your business loves speed. When things happen fast there is associated growth.
  • The faster you get things done and put out content the more able you are able to attract people to your business.


Three Types of Risk

  • i) Savings account entrepreneur
  • ii) Stock Market entrepreneur
  • iii) Casino entrepreneur


Subscribe to the show in iTunes or Stitcher Radio!


The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at


Links to Resources Mentioned

 Decide for Success (book)

Dream Biz Academy

Interview Connections 

Entrepreneur Support Services


Click to Tweet   

Scared to raise your prices? Find out when and why you should w/ Jim Palmer @newsletterguru @JessRhodesESS   

Delegate or stay small? Find out how this decision affects your business w/ Jim Palmer @newsletterguru @JessRhodesESS

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