On this episode of Rhodes to Success, I interview Jason Hartman, who has generated more than ten million dollars in income without any sponsors or advertisers. Jason has interviewed more than two thousand guests across his nineteen shows at Hartman Media. In this episode, he reveals the behind the scenes of podcasting in preparing for interviews, dealing with difficult guests, knowing your audience, and monetizing.
Main Questions Asked:
- How many shows do you have?
- How did you come up with all the different show ideas? Are some specifically business shows to generate income, and are others passion and hobby?
- Talk about becoming a good interviewer, and why you don’t do a lot of small talk.
- What do you do when a guest is difficult?
- Have you ever had a guest ask you to not air their interview because they didn’t think it was good?
- How do you prepare for your interviews?
- Do you write questions, or does it all come up based on what your subject says?
- Have you ever had a time when you didn’t know what to ask a guest, and what did you do?
- What is the funnel that happens from the podcast into your business?
Key Lessons Learned:
- 25-30% of Jason’s guest interviews are reused.
- Every tenth episode is a general life success topic.
- The best way to learn something is to teach it.
- As a member of the media, you can offer guests exposure to your audience.
Know Your Audience
- As a podcaster, it’s important to understand who your customer is.
- The audience gives you their time (the most valuable commodity any of us have), and small talk is not beneficial to the listener.
- Remember the customer is the listener, not the guest.
- It’s all about producing great content, building relationships with listeners, and funneling them into the back end for offers.
- If you do too many sponsorships, it will turn people off. All sponsorships should be relevant and curated.
Act As A Media Outlet
- Take the position of a media reporter and a watchdog (not a lap dog).
- If a guest glosses over something, sometimes it is important to ensure they answer the question.
- If you take the approach of being an investigative reporter, you will deliver a lot more value to the customer (audience).
- As a host and outlet, your role is to be a gatekeeper and save the listeners’ time.
- If the guest is bad, Jason says he simply won’t air the show.
- As a media outlet, you get to make the choice on what media you want to air.
- It is your choice whether you want to edit it or not air the show at all.
- As a guest, it’s not your chance to do a commercial but rather to provide high quality editorial content that provides real value to the listener. In doing this, the listener will view you as credible, and they will check you out.
Preparing for Interviews
- If you are willing to be controversial and disagree, you can still have a great interview.
- Podcasts are there to report on things and not just promote.
- Hosts will often ask their guest prior to interview, “Are there any questions that are off limits?”
The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
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