The Future of Podcasting
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On this episode of Rock the Podcast, Jess and Margy discuss the bright future of podcasting. When Jess started booking people on podcasts in 2013, barely anyone was using this strategy. In the last 7 years, podcasting has grown exponentially, with over 51% of the population reported as podcast listeners. There are over one million valid podcasts on Apple, and that number is still climbing.
Unlike traditional media, podcasting has a very low barrier to entry. It has never been easier to start your own podcast, or begin guesting on other podcasts. Big companies and big investors are taking notice of the power of podcasting, as seen in the recent deals between Spotify, Joe Rogan, and Gimlet media.
In this episode, Jess and Margy share their predictions for the future of podcasting, including more ways to monetize podcasts, growth in advertisement revenue, and an overall increase in quality in podcasting.