The Right Way to Be Exclusive with Your Client Base
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On today’s episode of Rock the Podcast, Jess and Margy are taking a risk. They discuss what clients they love to work with, and what clients are not a fit for Interview Connections. By being exclusive with who you work with, you can take a stand for what you believe in. Interview Connections is a pro LGBTQ+ and BLM company, and Jess and Margy want to represent clients who share those values.
Turning money away is understandably scary for business owners, but there is immense power in becoming crystal clear on who you want to represent and who you do not want to represent. By booking entrepreneurs on podcasts, Interview Connections helps individuals and organizations amplify their message on an incredible platform and it’s imperative that these messages align with the company’s values.
In this episode, Jess and Margy want to lead by example. By using this stage to discuss their values, they want to encourage everyone listening to do the same. Podcasting is an extraordinary platform to use your voice, get your message across, and stand up for what you believe in. Now more than ever, it’s so important for businesses to be vocal about their values, so they can attract clients who are in alignment with their mission.