Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On today’s episode of Rock the Podcast, Jess and Margy talk about going on a competitor’s podcast. While it may seem like a bad idea, going on your competitor’s shows can be a very strategic move. Interview Connections client Jon MacDonald was hesitant to appear on a competitor’s podcast, but after his interview went live, he was invited to speak at YouTube HQ because of that exact interview!
When a host from the same space as you accepts you as a guest on their show, they have found value in your unique experience. This shows that they have a mindset of collaboration not competition. The podcast industry is very collaborative, and many hosts will take competitors on their show to give value in a complementary way.
You’re the only one who has your story. There may be other people who provide a similar service, but no one is the same as you. No one has your background, no one does it exactly the way that you do. There is space for everyone. There are people who are going to resonate with you, and there are people who are going to resonate with someone else.
You can focus on: What makes you unique? Why are you different from the host? Look at your mindset, what is that lack mentality? What is driving that fear of going on a competitor’s show?
If you need help answering any of these questions, listen to the full episode to learn more about the benefits of going on a competitor’s podcast!