On a recent episode of Monetize The Mic, Interview Connections founder and CEO, Jessica Rhodes, discussed visibility, quality, content, mindset, and how to engineer your celebrity to create an unstoppable brand with Daniel Mangena!
Daniel Mangena is an international speaker, best-selling author, broadcaster, and coach. He is best known for his highly successful micro to millions program and the Beyond Success podcast.
Creating A Brand For Yourself
A brand in any business- branding is all about what others say about how the market perceives you.
Most importantly though, your brand – at least according to Amazon Founder, Jeff Bezos – “is what other people say about you when you’re not in the room”.
The only way you can control that is by getting the visibility to control your narrative because right now, it is defined by whoever is talking about you.
What if you don’t have the existing reach to get your message across?
Where Most Creators Go Wrong
Mangena believes that too many creators and business owners put too much emphasis on their numbers.
In other words, if you’re just chasing ego satiation, you are not necessarily placing yourself in the best position to move your brand or your business forward.
People look at how other people do things and think that’s how they have to do it, and they build narratives or benchmarks which don’t support their business. Making money is the goal for nearly everyone but avenues by which we achieve that goal are invariably different. Everyone has an optimal way that they can make their own money.
For you, it may be just getting out there and building a community by talking to people. In turn, that might mean sinking resources into email chains and funnels aren’t adding any value to your bottom line.
Whatever is best for you, Mangena maintains that a foundational truth is to focus on your relationships instead of the ego-building metrics like follower counts and how many people you have on your email chain.
Your ego will take a hit. Your pride will be a little injured, but your content will be genuine and appropriate to who you are. Be the person you are, invest in the relationships which revolve around your business, and people will feel that.
Numbers are great, but you can’t achieve the numbers with disingenuous content. To build your brand, you have to overcome your existing fears of being seen.
The Fear Of Putting Yourself In The Spotlight
On the other hand, maybe you are too afraid to be seen. Do you feel like you aren’t ready for visibility?
Mangena hears a lot of concerns over pulling back the curtain and looking at the root fears which provoke people into hiding from being the celebrity of their podcast world. They believe they don’t have the skill to entertain, or the buttery voice of Morgan Freeman, or the exquisite delivery of someone like Alan Rickman.
But guess what? Who cares?
Irrespective of your delivery, you’re showing up, serving people, and delivering value because the content matters.
What difference does it make if you fumble your words a little bit?
Everyone started at zero. Nobody who walked up to the plate one day was a perfect podcaster. Some may have some aptitude for it, but there will always be some growth.
Stop disrespecting the gift given to you by saying that you’re not ready. You are ready. You’re not born perfect, but you’re born ready.
Next Steps To Build Your Brand
As Mangena points out in the interview, you can build a successful brand at any point in your business’s life.
All it takes is the willingness to put yourself out there – even if you don’t have the experience you think you need.
With the right help, anyone can be on a podcast. The real challenge is getting your voice to the right people.
The experts at Interview Connections will support you as you reach your audience directly and tap into new markets you haven’t even discovered. Are you ready to get out on the court and get the experience you need?