As a podcaster, determine whether your podcast will bring return on investment. Before you pitch your podcast, use the following criteria to qualify it.
- Determine the number of episodes it has published before, and know its online presence; to predict the future trend.
- Listen to the podcast and ascertain the relevance of your content.
- Know your audience, like make sure they are listening; your audience should match that of the host.
- Qualify your podcast and then pitch.
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