How to Qualify A Podcast Before Pitching

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As a podcaster, determine whether your podcast will bring return on investment. Before you pitch your podcast, use the following criteria to qualify it.

  • Determine the number of episodes it has published before, and know its online presence; to predict the future trend.
  • Listen to the podcast and ascertain the relevance of your content.
  • Know your audience, like make sure they are listening; your audience should match that of the host.
  • Qualify your podcast and then pitch.

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