J. Massey

Still Getting Leads from Years-Old Podcast Interviews

About the Client

J. Massey is the CEO and Founder of Cashflow Diary, a training and development brand for building short-term rental entrepreneurs. Before Cashflow Diary, J. raised capital and invested in traditional real estate (single-family homes, note brokering and holding, cell phone towers, commercial real estate, and apartment buildings). Eventually, he built his real estate investing training program to share what he learns continuously through his years of successful, real-world experience owning hundreds of traditional long-term housing units. When one of his students asked him what he knew about the world of short-term rentals, the answer was not very much.

Once J. started learning about short-term rental strategies, he saw a world of opportunity in front of him. He built his very own 34-unit(46 bedrooms)-and-counting short-term rental business from scratch — which he still owns, grows, and operates — and has shifted his Cashflow Diary brand to focus exclusively on building and training short-term rental entrepreneurs. Now he’s built a community of thousands of like-minded people from 16 countries that he learns from every day and shares his knowledge through his Cashflow Diary podcast, YouTube channel, Facebook groups, and annual Short-Term Rental Summit training events.

Goals for Podcast Interviews

J’s goals for podcasting included generating more revenue, attracting more students and landing more speaking opportunities. J also utilized podcast guesting to increase downloads and traffic for his own podcast.

Strategy

We pitched J to shows that leaned conversational and focused on shows that are hosted by speakers. J’s target audience included people interested in career transitions and people who are looking for something to bring in more income.

Results

J is STILL getting leads from podcast appearances that he made years ago! Podcast guesting has led J to radio, television, and in person appearances, as well as given him a sustainable stream of leads. By being a guest on podcasts, J has developed so many relationships with other podcast hosts that have created new deals, partnerships, and business ideas.

J has committed to podcast guesting as a long-term strategy because, as he says, it’s not about timing the market, it’s about time in the market. As the years go by, the benefits of podcast guesting for J compound, delivering the most ready to go prospects out of any other marketing strategy.

You can connect with J at his website!

 

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