Chris Parker

Chris Parker Created His Own Podcast After His Success with Guesting

About the Client

Chris Parker is the founder & CEO of WhatIsMyIPaddress.com, the number one website in the world for finding your IP address. According to the Alexa ranking, Chris’s website is one of the top 3000 websites in the United States with over 6 million visitors a month. 

Chris started the website on January 4th, 2000 and for the first five years, his revenue didn’t even cover his internet bill. In 2005, Chris made $30 from display ads and he knew he couldn’t give up! 

In 2014, Chris was laid off from his corporate job and was faced with the scary opportunity to make his website a full time business. Since then he’s aggressively grown his site to generate just under seven figures a year in revenue with no employees, no office, and no inventory!

WhatIsMyIPaddress.com has granted Chris and his wife time and financial freedom that they use to travel the world and raise their mini schnauzer, Bailey. 

Goals for Podcast Interviews

Chris joined Interview Connections in 2018 after his SEO consultant advised him to consider podcast guesting as a marketing strategy. Chris wanted to grow his website from a side hustle, to a full-fledged business.

Strategy

Chris wanted to challenge himself by doing things his competitors weren’t doing, so he decided to work with Interview Connections and has booked over 30 podcast interviews. Chris chose to focus on shows with a target audience that included online entrepreneurs, side hustlers, and those concerned with internet privacy and security.

Chris’s team of booking agents pitched him to shows with the following criteria:

  • Podcast audience is ideal client in his target market
  • Show content matches the topics in Chris’s expertise
  • The podcasts had a legitimate website and online presence to promote his interview

Results

After appearing on dozens of podcasts, Chris was able to effectively communicate how his website can help people, and his website began to gain even more traffic than before. He then started to receive multiple media requests from writers, other podcast hosts, and even a television appearance! After Chris’s experience with Interview Connections, he felt confident enough to launch his own podcast, Easy Prey!

You can connect with Chris at his website!

 

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