Scarlett Stanhope
52% ROI with Podcast Guesting
About the Client
Scarlett Stanhope is a money and abundance coach who helps coaches, healers, and entrepreneurs transform their relationship with money so they can build profitable businesses doing work they love. After nearly six years in business, Scarlett had experienced slow, gradual growth and it took several years just to gain meaningful revenue traction. Podcast guesting is the strategy that changed that and massively accelerated her growth online!
Goals
Scarlett had heard about Interview Connections through a friend and knew podcast guesting was a strategy she wanted to pursue. She was looking for a way to accelerate her business growth, increase her visibility, and attract more clients into her high-ticket coaching program.
Strategy
Scarlett signed up for the Podcast Guesting Masterclass, which led her to book a strategy call with Interview Connections. Despite initially feeling uncertain about the investment, her background in financial strategy gave her the confidence to move forward. She knew how to evaluate an investment objectively and was certain this one would pay for itself.
From the start, Scarlett approached podcast guesting with a data-driven mindset. Rather than guessing her results, she tracked everything carefully. Every year, she reviews what worked, what could improve, and whether the numbers justify continuing. She also made sure her high-ticket coaching offer was positioned to convert podcast listeners into paying clients, which is a key factor in generating strong ROI from podcast guesting.
Results
Scarlett completed her first year with Interview Connections, starting in spring 2024. Here is what the numbers showed:
- 30 podcast episodes booked
- 19 episodes published at the time of her data analysis
- 52% return on investment, meaning she not only recouped her full agency investment but brought in an additional 52% of that cost in pure revenue on top of it
Those results came despite the fact that several booked episodes had not yet aired when she ran the analysis, meaning the true ROI was likely even higher. Scarlett has since renewed with Interview Connections and is continuing to grow her podcast presence, expecting her numbers to improve further with each round.
Are you ready to attract more clients by appearing on podcasts as a guest expert?
