Seth Donlin
Why a Podcast Speaking Coach Chooses Interview Connections
About the Client
Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people’s audiences via podcast guesting and other speaking opportunities. He is the founder of Awen A/F, a boutique strategic communications agency specializing in advising coaches, consultants, small business owners, and other for-profit and not-for-profit professionals.
Goals
Although Seth coaches others on how to be successful podcast guests, he knew he needed a trusted partner to handle the logistics of booking for his own visibility and marketing efforts. His goals included practicing what he teaches by consistently showing up on high-quality podcasts, building his brand and credibility by demonstrating expert-level guesting in action, and generating inbound interest and leads for his coaching services, all while avoiding the hassle of cold outreach or the low-quality service he often sees from lesser booking agencies.
Strategy
Seth has worked with Interview Connections multiple times over the years, returning again and again because of the consistent high standards of service and outcomes. The strategy involved:
- Targeted podcast outreach focused on his niche (guest training, marketing, and entrepreneurship).
- Booking on aligned shows that attract experts and professionals who might need coaching to improve their performance as guests.
- Providing him with a reliable, polished backend process that allows him to focus solely on delivering high-value interviews.
As a podcast coach himself, Seth recognizes the importance of alignment between guest and host, and trusts Interview Connections not only for his own visibility but also regularly refers clients when they need full-service booking.
Results
For Seth, podcast guesting with Interview Connections has delivered both immediate wins and long-term impact. One standout appearance was so powerful that the host kept him on for an extra 45 minutes after the interview, and now shares his episode with every future guest, turning it into an evergreen referral engine. Beyond visibility, Seth has seen real business growth through client referrals, proving that the right interviews create lasting opportunities. His consistent presence on targeted, high-quality shows has strengthened his credibility in the industry, with podcast hosts often noting that Interview Connections is one of the few agencies they actually trust. Even as an expert in podcast booking himself, Seth chooses Interview Connections to represent his brand because the results, authority, exposure, business opportunities, and ROI that compound over time speak for themselves.
