Jonathan Bennett
Executive Coach Expands his Audience and Strengthens Authority in his Space
About the Client
Jonathan Bennett is an advisor and executive coach for purpose-driven leaders who need help solving their organization’s toughest obstacles. With experience in urban, rural, remote, and First Nations communities, Jonathan’s expertise is in social purpose business strategy, governance, branding, change, and communications. His coaching draws on 25 years of creativity and leadership success as a CEO, board member, and founder, and he is known for his deep-listening and his breakthrough solutions that create insights and new strategies.
Goals
Jonathan joined Interview Connections with the intention of expanding his audience beyond LinkedIn and reaching new segments of executive decision-makers. He wanted to create evergreen digital assets that showcased his expertise in a way that was easy to share, while strengthening his brand authority and credibility without the added pressure of launching his own podcast. Most importantly, he was looking for a low-lift, high-leverage strategy that would keep a steady drumbeat of visibility in front of his ideal audience.
Strategy
Instead of launching his own show, Jonathan chose to guest on other people’s podcasts, turning the spotlight onto his thought leadership without the overhead. Interview Connections handled the research and pitched Jonathan to ideal shows aligned with his expertise and audience, such as Non-Profits and Small Businesses.
Jonathan then used his podcast appearances as:
- A brand-building tool, hosting a section on his website where all podcast appearances are featured.
- A conversion booster, sharing podcast interviews with prospective clients to support their buying decisions.
- A form of joint venture marketing, where cross-promotion with hosts expanded his visibility organically.
Results
Through consistent podcast guesting with Interview Connections, Jonathan expanded his visibility beyond LinkedIn and built credibility with new executive audiences. The interviews gave him evergreen content to share, strengthened his authority in his space, and provided a steady flow of exposure. All without the time or effort of running his own podcast.
