Andrea Wanerstrand
How Podcast Guesting Led to a Fortune 50 Invite Only Event + New Consulting Clients
About the Client
Andrea Wanerstrand is a leadership strategist, executive coach, and cultural transformation expert with 25+ years inside some of the world’s most complex organizations—including Microsoft, Meta, T-Mobile, and Hitachi. As the Founder & CEO of A3 Culture Lab, and the creator of the Mindset Maven Method, Andrea helps leaders make bold shifts—from control to connection, performance to presence, and burnout to bold cultural influence.
Andrea has designed and led transformational programs in performance management, leadership development, and coaching, impacting leaders across 100+ countries. Her A3 philosophy—Authentic, Autonomous, and Accountable—is the foundation of her mission: to build extraordinary, human-centric workplaces where people actually thrive.
Through her work, Andrea blends neuroscience, behavioral strategy, and straight-up clarity to drive powerful change in how leaders lead—and how people feel at work. Her message is simple but disruptive: Culture doesn’t start with a handbook. It starts with how leaders show up. And when leaders get that right, everything changes.
Goals
Andrea came to Interview Connections with a clear vision: she wanted to expand her visibility through thought leadership opportunities, strengthen her presence on LinkedIn with a consistent stream of content, and build authority as a trusted voice in leadership and workplace culture. Most importantly, she was looking for a way to leverage podcast interviews into long-term content and speaking opportunities that would position her as a go-to expert in her field.
Strategy
The Interview Connections team worked closely with Andrea to:
- Curate highly targeted podcast bookings, ensuring interviews aligned with her target audience of Team Leaders/Development, Managers, and Company Executives, and allowed for high-quality conversations.
- Support with message refinement, helping Andrea find her voice, confidence, and delivery style on podcasts.
- Andrea also partnered with her Interview Connections booking agent, Madison, who provided hands-on support and proactive communication to secure and manage bookings.
Results
Andrea’s podcast bookings with Interview Connections built her confidence on-air, created high-value content for LinkedIn and her speaker reel, and led to repeat invitations from multiple hosts. Most notably, one placement opened the door to the Fortune Workplace Innovation & Summit, where she networked with 120+ Fortune 50 executives and gained new coaching clients, an opportunity that would never have been on her radar otherwise.
By combining thoughtful positioning, high-quality bookings, and consistent content, Andrea has transformed podcast interviews into real-world business growth and career-defining opportunities!
