Mark Carpenter
30% Increase in Book Sales, 25% Increase in Website Traffic and a 30% Increase in Email Subscribers
About the Client
Mark Carpenter is a serial storyteller who is on a mission to bring more humanity into leadership and sales. Mark has leveraged his storytelling ability over the years in marketing communications, public relations, corporate facilitation, and as a college professor. Today, Mark works as a consultant and speaker to teach others what he has learned along the way, and he shares his secrets to purposeful and effective leadership in his best-selling book, “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire”. When he’s not speaking, training, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children’s books.
Goals
Mark’s goals with podcast guesting are to increase visibility for his business and sell more books to his target audience.
Strategy
Mark gets interviewed consistently on podcasts speaking to his target audience. He is open to a variety of podcasts in different categories including shows for entrepreneurs, marketers, sales experts, and leaders.
Success
Mark has seen a 30% increase in book sales, a 25% increase in website traffic and a 30% increase in his email list in his first year of podcast guesting! Podcast guesting has helped him hone his message and fill seats in the workshops he leads!
