Give More Value
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this episode of Rock the Podcast, Jess and Margy discuss how to add as much value as possible when you’re a guest on a podcast. While you may be hesitant to give away too much content for free in an interview, consider that if someone in the audience gets a result from your free teaching, they’re going to ask, “What else can I get from working with you?”
It is crucial to have a mindset of service in these interviews. That is why you’re on podcasts – to give value! Giving value is how you’re going to build trust, relationships, and legitimacy in the podcast community. Listeners will remember someone who provides them with actionable advice where they can see real results, and they will come back to you as a client.