If you’re a coach, consultant, finance expert, or agency owner who is building a personal brand, you’ve probably thought about getting interviewed on podcasts. The obvious benefit to getting featured in major media outlets like Entrepreneur, Inc, and Forbes is the credibility that comes with aligning your brand with theirs. Just look at how we reacted to a mention in Forbes:
What are the benefits to being interviewed on podcasts? They’re smaller and most podcasts are not household names. Getting interviewed on podcasts is not for your ego or bragging rights; this strategy is for entrepreneurs who are in it for the fortune, not the fame. […]
If you’re an online entrepreneur, you probably know a little something about SEO- search engine optimization. SEO is extremely important for all businesses, but especially online businesses that don’t have a storefront for potential customers to walk by.
One thing you should do is keyword research to find out what keywords are best to use on your website, and on your Pinterest page to draw more traffic to you online. Google has a tool called Adwords (adwords.google.com). I recommend playing around on that site to find some good keywords for your website and for social media. Basic rule that I have learned is you don’t want to use keywords that are extremely popular because you’ll likely never be found (or be on the 50th google results page) and you don’t want to use a extremely unpopular keywords because hardly anyone will use those keywords in their searches. […]