The Value of Pre-Calls
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of a pre-call with a podcast host before your interview. As entrepreneurs, many of our clients feel too busy for a pre-call, but that call is one of the best ways to increase your ROI on your podcast guesting strategy.
Pre-calls are incredibly valuable. With pre-calls, the interview will be better as you build rapport, with the host and talk through things that their listeners will be interested in. You’ll have a better idea of the demographic and psychographic of their audience and you can tailor your stories and your messaging to better connect to the listeners.
The biggest ROI clients see from interviews is because of networking with the podcast host. That relationship is so valuable and can turn into high-end speaking opportunities, or host referring clients to you, or even the host themselves becoming a client. A pre-call will unquestionably make your interview better because the host will have a better understanding of you and your story.
If you haven’t yet, you still have time to register for our Podcast Guesting Masterclass! The class ends on September 22nd, but you can catch up on the replays before they expire! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy! interviewconnections.com/masterclass