If you’ve been a guest on podcasts and you didn’t get any leads, or secure any opportunities for your time, then you’re probably wondering why.
Jessica Rhodes, the founder of Interview Connections, sits down with Samantha to share her wealth of knowledge on the art of podcast guesting. In this conversation, Jessica unveils the secrets to maximising the impact of your podcast appearances.
At the heart of Jessica’s approach lies the understanding that podcasting is more about networking than broadcasting. She emphasises the importance of nurturing relationships with hosts, the value of the art of storytelling, and the upshot of providing clear calls-to-action to elevate your business to new heights.
In a world where visibility and connections are paramount, Jessica’s insights offer a fresh perspective on leveraging the power of podcasting.
IN THIS EPISODE YOU’LL DISCOVER:
- From door-to-door canvassing to founding Interview Connections (01:15)
- Striking the perfect balance between education and entertainment (05:18)
- The big mistake you might be making if you’re not getting leads from your interviews (07:22)
- The art of podcast networking (13:40)
- Nurturing host relationships: Actionable tips from Jessica and Sam (17:16)
QUOTES
“Noticing a gap and finding a solution is what entrepreneurship is all about.” – Samantha Riley
“Podcast by nature is “edutainment,.” It’s education – you’re providing information, and you’re there to entertain. If people are not feeling compelled and entertained by what you’re saying, they’re not going to listen. – Jessica Rhodes
“Focus on your relationship with the host, build rapport with them, provide value to them, make them look good. Do all of that because they will promote your episode more if you give a great interview. And you just never know where that relationship can go.” – Jessica Rhodes
“Business is built on relationships, it’s built on people actually knowing you and trusting you and understanding who you are and what you do.” – Jessica Rhodes
ABOUT JESSICA RHODES
Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! Jessica is passionate about helping entrepreneurs who feel like the best-kept secret grow their business online through genuine, human-to-human connection. The podcast interviews Jessica and her team have booked have helped their clients generate millions of dollars in sales, sell thousands of books, and transform countless lives.
WHERE TO FIND JESSICA RHODES
- Website: https://interviewconnections.com/
- Instagram: https://www.instagram.com/interviewconnections/
- Facebook: https://www.facebook.com/@InterviewConnectionsPage
- Podcast Guesting Masterclass: interviewconnections.com/livemasterclass
CONNECT WITH SAMANTHA RILEY
Facebook: Samantha Riley
Instagram: @thesamriley
LinkedIn: Samantha Riley
Twitter: @thesamriley
